Broadcasting (Oct - Dec 1950)

Page scan 00021 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
Oct - Dec 1950
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting (Oct - Dec 1950)
Leaf #:
00021
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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[Husiness is great, thank you, at . • • RADIO WOW wow is embarking on one of the heaviest commercial schedules in its 28 years in business — BUT — WOW is like a great hotel — room can always be found for a good client who has a selling job to be done in WOW-Land. WOW can always add a cot (with a fine innerspring mattress, too!) in the bridal suite. Why the great rush of clients to WOW, when other stations are scrapping for business? Because WOW has 100,000 more listening families every day and every night than its nearest competitor. Because WOW delivers this audience at a lower cost per thousand. RADIO STATION Insurance Bidg., Omaha, Telephone WEbster 3400 WOW FRANK P. FOGARTY, Oeifral Manager LYLE DeMOSS, Ass't. General Manager Any John Blair Office BROADCASTING • Telecasting October 2, 1950 • Page 15