Broadcasting (Oct - Dec 1950)

I^lew Markets EDITOR, Broadcasting: ... I am getting inquiries, too, on this ["Radio Fills Theatres," Broadcasting, Sept. 11] from fellows in the industry and I guess we sort of woke them up to new markets. There was one slight mistake. . . . The Arcadia Theatre Co., of which I am the managerowner, operates the theatres at Wellsboro, Pa., not Corning, N. Y. You see, the radio station is in Corning, N. Y., and my theatres are in Pennsylvania, 38 miles from the station. The station covers this area like a tent, as good as a local station. . . . I only wish now the networks could get the distributors to really go on the air and put on some real programs sponsored by the motion picture industry to sell the industry and its product. I think we have many of the theatres awakened, but we still have to wake up the distributors. It seems to me that is a job of network selling. It certainly could provide them with some great entertainment because producer-sponsored programs from Hollywood would certainly saturate the air with some of the greatest stars in the business. It certainly wouldn't hurt the motion picture industry either. . . . Larry Woo din Manager Arcadia Theatre Co. Wellsboro, Pa. * * * Good 'Insurance' EDITOR, Broadcasting: The mail just brought your "National Radio Insurance" mailing piece. ... It is typical of your advance thinking, and you are to be congratulated on this high-type advertising. . . . Murry Brophy 221U North Central Ave. Phoenix, Ariz. EDITOR, Broadcasting: My compliments to your promotion department for the unusual and effective sales idea in the mailing piece "National Radio Insurance." J. Leonard Reinsch Managing Director James M. Cox Radio Stations Atlanta, Ga. Col. Hoilingbery EDITOR, Broadcasting: ... It is certainly grand to have received as many nice messages from my friends concerning this article [Respects, Broadcasting, Aug. 28] as I have. . . . . . . Just received a letter from J. Strom Thurmond, governor of the State of South Carolina, advising me that because of your story, he's appointed me a colonel on his staff and enclosed the commission. . . . George P. Hoilingbery George P. Hoilingbery Co. Chicago * « * List News Directors EDITOR, Broadcasting: ... You may remember ... I wrote you about the often expressed question by members of our association that the category of News Director might be reinstated in your Yearbook. . . . . . . Do we have a chance of getting in this time? We certainly would appreciate it. . . . Jack Shelley President National Assn. of Radio News Directors Des Moines, Iowa [EDITOR'S NOTE: Due to an expanded format the 1951 BROADCASTING YEARBOOK will include not only the names of news editors, but of eight other executives of each station.] * * * The 'Muzak' Problem EDITOR, Broadcasting: The decision of a concern "dispensing" wired music under the name "Muzak" to petition the FCC for a number of FM channels may pose some interesting problems . . . In filing the petition, Muzak stated that FM has failed to evolve as a distinct new service. One ; might take issue with Muzak's attorney concerning that statement. FM has not developed nationwide network facilities such as exist un j der AM broadcasting, but it has ^ developed regional and local net j works which serve the public with ' programming not available elsewhere. Perhaps, Muzak does not consider this a new service . . . The intentions of Muzak are, I without a doubt,' directed toward \ selfish gains . . . Transit Radio and Storecast are not, in the strict sense, commercialized services . . . FM, with the finest variety of programming available will stand a great chance in dissolving completely as a broadcast service when its static-free frequencies are used to transmit low-fidelity subscribed programs covered by obnoxious howls and squeals. FM as a medium is undergoing enough difficulty today both in the number of receiver sales and the number of listeners, without having to undertake the selling of an adapter along with every receiver in order that the customer may receive the Muzak stations . . . FM should remain free . . . George W. Hamilton FM Promotion Syracuse 10, N. Y. "^Mihandy wants the 5HEE1{EST YOU'VE GOTf I F you think folks in the East live fancy, you oughta see our Red River Valley farmers indulge themselves! The sky's the limit because they're one of the nation's top income groups! Hoopers and independent rural surveys prove that WDAY is also one of the nation's top stations. For Dec. '49-Apr. '50, for example, WDAY got a 66.5% Share of Audience Weekday Afternoons, against 15.1% for Station B! A new 22-county survey by students of North Dakota Agricultural College shows that 78.6% of the farmers in these 22 counties prefer WDAY, as against 4.4% for Station B! FARGO. N. D. NBC 970 KILOCYCLES 5000 WATTS Get all the facts today "Colonel". from us or any Free & Peters Page 16 • October 2, 1950 BROADCASTING • Telecasting