Broadcasting (Oct - Dec 1950)

. . . SJn the PuUic IJntete5t Sets for Soldiers PLEDGES of over $850 were received by WISR Butler, Pa., for television sets for three National Guard units which were about to leave for training. The entire station staff and some local musicians put on a two-hour variety show along with Art Ross' Yawn Patrol, a morning show, in a fund raising drive. Guardsmen took the sets to camp with them. Radios for the Sick DURING the city's centennial celebration, the WFAH (FM) Alliance, Ohio, staff decided the sick and shut-in residents should have some way of participating in the events. A fast check of local radio dealers made it clear that there were enough FM radios available to supply Alliance City Hospital with a radio in each room. WFAH arranged for the radios to be distributed and the sick and shut-ins heard the festivities of the gala celebration. * * * A Radio Capture KANS Wichita Newsman Dick Gavitt relayed a tip to Sedwick County's sheriff that led to the quick arrest of two men who have confessed armed robberies in Wichita and surrounding cities. After the robbery of a Wichita drug store, Mr. Gavitt broadcast a description of the bandits and getaway car. Bandits were caught in Dodge City, 160 miles away. Story of the capture four days later and confessions were carried over the station. Votes Praise for WSAZ-TV PRAISE for WSAZ-TV Huntington, W. Va., was received from a local election official for the outlet's program showing how to operate a voting machine. The official reported that people who had seen the show had no trouble in casting their votes on the new machines, adding that non-viewers took a great deal of time in voting and this caused the poll to stay open longer then usual. A Plea— With a Point URGENT plea for blood donors for the Tulsa Red Cross Blood Bank, made by Ken Miller on his KVOO Tulsa program, brought 140 people to the center for donations. On his News and Views broadcast, Mr. Miller explained that the bank had less than a dozen pints of blood on hand and a minor accident would exhaust this. He also mentioned that a serious accident, such as one involving a bus, would bring the need of blood that the bank did not have. His plea was pointed up the next afternoon, when a bus did have an accident, although not serious. During that day 80 people donated blood and 60 more the following day, filling the bank. On All Accounts (Continued from page 10) radio and television. She also places advertising for Fehr's Beer, Louisville, and Marathon Corp. (Waxtex, etc.). Mildred Dudley needn't have given up acting. Before embarking on a business career she had scored many a dramatic hit. She was close to the top in the Illinois state dramatic contests while at Villa Grove high school, and continued in plays at McMurray College for Women, Jacksonville, 111., and at the U. of Illinois. Just before the beginning of her junior year at Champaign, she felt an urge to attend New York's American Academy, but her father felt the big city was "too far from home." "Why not go just half as far," he suggested. So Mildred chose Carnegie Tech's School of the Drama in Pittsburgh, where B. Iden Payne, on leave from the Stratford-on-Avon Theatre, was one of several famous directors who have joined the faculty from time to time on a temporary basis. She starred in Tolstoy's "Redemption" and Congreve's "Love for Love," and scored several hits in plays on KDKA Pittsburgh with the kindly assistance of Program Director Jock McGregor. After taking a B.A. degree in acting, she invaded Chicago radio and got a lead in the Rube Appleberry series on WGN, the Chicago Tribune station. She played Rube's girl friend, Mary, in the plays sponsored by Malt O'Meal. Later, Mildred became a commentator on WDWS Champaign, 111., where she had three commercial shows of her own. Mildred lives in an apartment overlooking Chicago's Lincoln Park, where she dishes up "farm style" meals for her closer friends. (She doesn't want the fact that she was a "hayseed" to get around too generally.) A First Nighter Mildred is an avid theatregoer. She never passes up a Chicago "first night," and, of course, attends most of the city's radio and television premieres. Her only other diversion from her busy job at Le Vally Inc. is reading "whodun-its." Only woman board member of the Chicago Television Council, she is secretary of that organization. She also belongs to the Order of the Eastern Star. 5000 WATTS MIDCONTINENT BROADa«rSTI N ^ SIOUX FALLS, S (TU TH DAKOTA IN SIOUX FALLS MINNEHAHA COUNTY 17% OF RETAIL SALES IN S.D. 16% OF TOTAL 8NC0ME IN S. D. 30% OF TAXABLE PAYROLLS THE ONE STATION THAT DOES THE JOB IN SIOUX FALLS — AND — THE COMMUNITIES OF MINNEHAHA COUNTY. IN KELP .5 MV AREA 48% OF RETAIL SALES IN S. D. 8% OF RETAIL SALES IN IOWA 5% OF RETAIL SALES IN MINN. 3% OF RETAIL SALES IN NEBR. THE ONE STATION THAT DOES THE JOB IN THE RICH SIOUX FALLS MARKET. RwnESEMED NATIONALLY BY THE JOHN E. PEARSOiN CO. P.nge 18 • October 2, 1950 BROADCASTING • Telecasting