Broadcasting (Oct - Dec 1950)

Page scan 00043 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
Oct - Dec 1950
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting (Oct - Dec 1950)
Leaf #:
00043
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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)F THE NEWS U. P.'s H. D. QUIGG, atop an American tank, gets a human-interest story from its crew, following fighting to protect Pusan. Quigg covered three years of the war against the Japanese. He was with MacArthur's forces all the way from New Guinea to Japan. iVORLD'S BIGGEST NEWS U. p. Manager for Japan EARNEST HOBERECHT, center, before taking off from Tokyo to the Korean front with Gen. MacArthur, listens to the U. S. war chief's instructions to his aide, Col. Larry Bunker. In the background is Maj. Anthony Storey, pilot. Hoberecht was a reporter in the Pacific from Pearl Harbor to the occupation of Japan. At an advanced air base in Korea, RUTHERFORD POATS, of U. P., sends o carrier pigeon on its way to Japan with a dispatch already filed for field-radio transmission, which at times is uncertain. As a U. S. infantry officer, Poats served for two years in the Pacific theatre during World War II. BROADCASTING • Telecasting October 2, 1950 • Page 37