Broadcasting (Oct - Dec 1950)

Page scan 00065 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
Oct - Dec 1950
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting (Oct - Dec 1950)
Leaf #:
00065
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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ONE OF A SERIES FEATURING THE MEN WHO MAKE FREE & PETERS TELEVISION SERVICE r JWB = TV = OK! John W. Brooke! (Another F&P TELEVISION Specialist) Yessir! — ^when it comes to TV, Jack Brooke is the man to focus on! As ABC's Coordinator of Network Television Sales, before he joined F&P, he really learned the how, when and where of TV. And as a television man with us since 1948, Jack has been a tremendous asset to everyone concerned — to you TV advertisers and your agencies, as well as to our own rapidly-expanding staff who devote full time to television. What are your TV hopes and plans? Whatever they are, we'd like to show you how well we know the medium of television — how completely we realize our responsibility of "selling" TV in such a way as to contribute to its effectiveness and growth, rather than merely to ride the bandwagon. Whatever your plans, talk them over with us. We have some ideas and some information for you, here in this pioneer group of radio and television station representatives. Four years, Dartmouth College Three years, CKLW, Detroit Three years, Edward Petry Co. Five years, American Broadcasting Company One year. United States Coast Guard Free & Peters, (New York Office) since October, 1948 EXCLUSIVE NATIONAL \ TELEVISION I REPRESENTATIVES \ e DAVENPORT WOC-TV*] (Central Broadcasting Co. — | WHO-WOC) FORT WORTH-DALLAS WBAP-TV* (STAR-TELEGRAM) | LOUISVILLE WAVE-TV* (WAVE, Inc.) ' MIAMI WTVJ (Wometco -Theatres) 5 MINNEAPOLIS-ST. PAUL WTCN-TV (DISPATCH-PIONEER PRESS) i NEW YORK WPIX (THE NEWS) ST. LOUIS KSD-TV* (POST-DISPATCH) SAN FRANCISCO KRON-TV* (THE CHRONICLE) "Primary NBC Affiliates Free & Peters, inc Pioneer Radio and Television Station Representatives Since 1932 NEW YORK CHICAGO ATLANTA DETROIT FT. WORTH HOLLYWOOD SAN FRANCISCO