Broadcasting (Oct - Dec 1950)

A STfice of BROADCASTING CBS -TV NEWS The Ruggles F (E-M) Soap Box Theatre F (E-M) General Electric Co. Fred Waring Show Arthur Murray's Studios Party Time L (E-M)(NI) Start! 10/15 Philco Corp. Philco Television Playhouse Marshall Plan in Action F (E-M) Goodrich Celebrity Time Youth on The March Young People's Church of The Air Jules Montenier Inc. Stoppette What's My Line Arnold Robt. Q. Lewis Congoleum-Nairn Inc. Garroway At Large L (E-M) Nestle Co. (Nescafe) Take A Chance Pharma-Craft Am. Razor Blade Corp. The College Bowl L (E-M) Philip Morris Horace Heidt Double Feature F (E-M) General Foods-Sanka The Goldbergs Westinghouse Studio One Co-op Wrestling (From Columbia Park, N. J.) L (E-M) (NI) Admiral Lights Out L American Tobacco Co. R. Montgomery, Lucky Strike Theatre Alternates with Colgate-Palmolive-Peet, Local Sponsors (Co-op) Who Said That L (E-M) Masland At Home Party L I Anchor Hocking Open House Hudson Motor Car Co. Billy Rose L (E-M) R. J. Reynolds Vaughn Monroe Show Mogan David Wine Can You Top This? L (E-M) Electric Auto-Lite Suspense Drug Store TV Prod. Cavalcade of Bands L fE-M) (NI) Procter & Gamble Fireside Theater F Armstrong Cork Co, Circle Theatre L (E-M) Roller Derbv L (E-M) ■ Block Drug Danger American Tobacco Co. Roller Derby L (E-M) TBA Food Store Programs Corp. Star-Time L (E-M) (NI) P. Lorillard Original Amateur Hour L Anchor Hocking Open House I'hilco Corp. Don McNeill TV Club L (E-M) Bvmart (Start: 10 18^ Co-op Famous Jury Trials L (E) (NI) I P. Lorillard Embassy Cigarettes The Web Consolidated Cigar Corp. Plainclothesman L (E-M) (NI) Kraft Foods Co. TV Theatre L (E-M) Co-op Wrestling L (E-M) (To Midnight) Pabst Sales Co. Blue Ribbon Bouts Tidewater Assoc. Oil Broadway to Hollywood L (E-M) Bristol-Myers Break the Bank L Armour Stars Over Hollywood F I Anchor Hocking Open House Packard Motors Holiday Hotel L (E-M) Gruen Watch Co. Blind Date L (E-M) Seeman Bros. I Cover TizT^es Square r. .ifr'.i) Blatz Brewing Co., Roller Derby Florsheim Shoe Co. Kroger Co. Alan Young Show Lever Rinse Riff Town Philip Morris Truth or Consequences iicu vjiaugc i ieuicis ttt Nash Motors Nash Airflyte Theatre Kaiser-Frazer Ellerv Queen (Starts 10 19) Boxing L (E-M) (NI) L (C-M) (NI) Ford Dealer Kay s of America Syser U. S. Tobacco Martin Kane, Private Eye TBA Anchor Hocking Open House >tbaU M) Jos. E. Schlitz Brewing Corp. Pulitzer Prize Playhouse T. (F-Ml Best Foods Inc. Penthouse Party L (U-M) Diane Doxee Show L (E-M) Exquisite Form Bra's Ii(F-M) -Is rime Ford Motor — Ford Theatre Magna vox — Magna vox Theatre Mterjifile WVeliej Nash Kelvinator Morton Downey Sylvania Electric iSeat the Clock ;i,h -ra , iM) Bond Clothing Stores Hands of Mystery I. iF-M) (\-H /?o.vcof Karns, IrLside Detective 1. (F_M^ (NI) Drug St Produ Cavalcad ore TV ctions e of Stars le Bonatide Mills Versatile N'arieties T. American Cig. & Cig. Big Story (alternates with Emerson Radio L (E-.\ Gillette Boxing I. Chesebrough Greatest Fights .\nchor Hocking Open House Sun Oil Co. Nal't Football League Professional Game to completion ■ ^ L (E-M) Frank Sinatra Allen B. Duraoni Labs Saturday Night at Madison Square Garden L (E-M) ampbell Soup. Whitman's, lohnson's Wax. Idroot, Snow Crop. Minn. Mining & Mfg., SOS. Benrus. Crosley Carter Ludens stnrt Sterling Drug Co-op Wrestling T, tE-M) American Tobacco Co. Your Hil Parade 1, Hoiha Wine 1 Parly Time At Club Roma 13:00 12:30 I Hearff ■ tier BROAOmSTING TKZECASTING October 2, 19fO Copyright 1950 Remington Rand And CBS Will Produce Color TV Equipment Color television for industry, hospital, government and military use will be a reality in a few months, through an unusual cooperative agreement between Remington Rand, world's largest manufacturer of office machines and business equipment, and CBS, developer of color television. Under this agreement, CBS will design and test equipment, 'while Remington Rand will manufacture and distribute. The new equipment, called "Vericolor," includes a simple, compact, lightweight color camera, only one-fifth the size of the cameras normally used in black and white television. The Remington Rand-CBS plan is to develop new fields for the broader use of tele'vision. At first, the major uses will undoubtedly be for the teaching of medical and surgical ijrocedures, and for use in industrial processes where there is danger in direct personal contact with materials, as in atomic production and research. The new plan came about largely as a result of the highly successful demonsti'ations of the teaching of medical and surgical piocedures performed by CBS for Smith, Kline & French Laboratories, at a series of medical conventions held in a number of cities during the past year. Medical leaders who have watched delicate ojjerations on color television receivers have hailed the CBS process as a remarkable advance in teaching techniques, and predict that color television will ultimately replace the old-fashioned hospital amphitheatre, from which relatively few students can gain a satisfactory view of operations. Vericolor pictures can be transmitted over inter-city relay facilities of the telephone comjjany as circuits become available. By this fall, it will be possible to originate a color picture in New York, for example, and have it appear in full color in all major cities of the East, Southeast and West as far as Kansas City. By the end of 1951, transmission should be possible to the Pacific Coast.