Broadcasting (Oct - Dec 1950)

Page scan 000115 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
Oct - Dec 1950
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting (Oct - Dec 1950)
Leaf #:
000115
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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Tape recording helps the Hormel Girls put on three shows at once! EEKLY SHOWS by the traveling Hormel Girls' Corps are put on before live idiences and recorded on tape. The tape is then edited into a smooth, evenly ced half hour show, "Music with the Hormel Girls", broadcast on Saturdays over 3S, Sundays over ABC. This arrangement simpHfies scheduling of the live show d makes it possible for the girls to participate in parades, conventions and prootions besides having Sundays free. NEW ARRANGEMENTS, program ideas and talent auditions for the Hormel show are recorded on tape and shipped to the sponsor for approval. Tape's high fidelity, easy portability and instant playback make all kinds of recording jobs simpler. Editing is easy too — just snip and splice with "Scotch" Splicing Tape. I iHEARSALS ARE TAPED and carefully studied by the Hormel girls. Flaws are i sily caught, quickly corrected this way. The tape captures every note, every ' flection, reproduces them with matchless fidelity There is no needle scratch, osstalk, kinking or backlashing. Recordings may be replayed thousands of times ■ ithout loss of quality, and tape may be erased and re-used over and over again. IMPORTANT! There's more than one brand of sound recording tape on the market. For quality, insist on the "SCOTCH" brand in the distinctive plaid-decorated box. Used exclusively on major networks and in master recording for top record manufacturers. Made in U S A by MINNESOTA MINING & MFG CO., St Paul 6, Minn., also makers of "Scotch" Brand Pressure-sensitive Tapes, "Underseal" Rubberized Coating, "Scotchlite" Reflective Sheeting. "Safety-Walk" Non-Slip Surfacing, "3M" Abrasives. "3M" Adhesives. iROADCASTING • Telecastin October 9, 1950 • Page 13