Broadcasting (Oct - Dec 1950)

Page scan 000120 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
Oct - Dec 1950
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting (Oct - Dec 1950)
Leaf #:
000120
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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Critic Critique EDITOR, Broadcasting: I was very glad to see that you have added reviews to your pages. It was an especially worth while addition to your editorial features, one that has long been needed. However, I would personally like to see briefer reviews and more of them. Richard Pack Dir. of Programs WNEW, New York EDITOR, Broadcasting: The current Broadcasting • Telecasting has come to my attention and among the many wellreported items of interest I particularly enjoyed the comments on our Jack Benny Show on the "In Review" page. Your treatment of program reviews in the editorial feature is very well done and is completely information. I say this not just open mike because you were so complimentary to our program and to our "Be Happy — Go Lucky" commercials. Trusting that future Lucky Strike programs vdll continue to meet your favor on this page to which I'll look forward every week. A. R. Stevens Advertising Manager American Tobacco Co, New York * * * Likes Our Statistics EDITOR, Broadcasting: Your publication has been extremely helpful to us in making various radio vs TV studies over the past few years. We have found the "set" figures under the TV section very informative and hope you will continue with it . . . Lois H. Scott John C. Dowd Inc. Park Square Bldg. Boston * * * Were 'Sucked In' EDITOR, Broadcasting: I read with deep interest the letter from Ted Smith of KWRC [Pendleton, Ore.] in your Sept. 18 issue. The reason for my interest lies in the fact that we, a station that **Oh what beautiful wnornings on UIIPO CINCINNATI first again • • • Hi/ DURING MORNING HOURS NET STA. "B" WCPO NET STA. STATION "D" NET STA. 17.6 33.2 22.5 12.6 12.2 Oi^ DURING EVENING HOURS 1 23.6 25.7 24.4 12.4 10.9 3t IN TOTAL RATED TIME PERIODS 22.4 28.7 23.9 10.3 9.6 also FIRST in all Time periods KPRESENnDl THE BRANHAM CO. July-Aug. C. E. HOOPER ratings in Cincinnati, Ohio UlCPO GINCINNATrS NEWS STATION does NOT accept PI deals, were sucked in on this one because it "seemed different." Mr. Smith . . . puts out a needec warning. . . . Kenneth Z. Turner Station Manager WCTT Corbin, Ky. [EDITOR'S NOTE: Mr. Turner refers tc Mr. Smith's report in OPEN MIKE Sept. 18 of a commission-basis offer received from a home permanent manufacturer.] * * * No Discrimination EDITOR, Broadcasting: . . . Many northerners feel that southern stations discriminate against Negroes . . . As a matter of fact we received a number of phone calls from people who said that they were disgusted that WSGN would permit a Negro to win a prize . . . . . . However, we received a great many more phone calls congratulating us . . . Philip Frank Director Research & Sales Promotion WSGN Birmingham, Ala. CHECK for $430 is awarded b] Henry P. Johnston (I), managin* director, WSGN Birmingham, t< Mrs. Sadie Howard for identifyint mystery voice of Mrs. Texize, prom inent city cancer worker. Mrs Howard also received merchandist prizes, exhibited by Staff Announce Shaff Gregory. Phone numbers ar selected at random from Birminghan telephone directory. * * * Give FM a Chance EDITOR, Broadcasting: . . . Why is it that when FM sta tions make available as much o more time than AM for publi service shows, the groups producini the show make FM conspicuous b; its absence from stories to th trade pubications? . . . . . . Grant Advertising Agenc; . . . advised me that spot an nouncement orders (for Army Re cruiting Service) were placed wit' all AM radio stations which cai ried Proudly We Hail on a grati basis. It was indicated to the Gran Agency this policy was discriminal ing insofar as FM stations wer concei-ned. . . . . . . We can prove, if given th chance, that our FM station ca outdo a great many AM stations. . . . Thank you for the help . your fine publication has been t us in the past. . . . Bob Williams WRSW (FM) Warsaw, Im Page 18 • October 9, 1950 BROADCASTING • Tclecastin