Broadcasting (Oct - Dec 1950)

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Pulse rating increases for 1949 and 1950 show WCFL at the top of the list of Chicago "stations — month after month," without a break! -Time costs remain economicalon WCFL. Most advertisers using spot announcements get _tuned-in-homes at rotes as_ low as 48 cents per 1,000. • Linoleum City, a large floor covering concern, attributes a high percentage of its leads to programs on WCFL. Customers are reached not only in Chicago but in places like South Bend, Gary, Hammond, Racine, and . many other outlying points. In fact. Linoleum City has heard from a listener in Pakistan, India. • • A large ice cream company sponsors a daily symphonic program over WCFL. A free program offered to listeners has been requested by 25,000 persons . . . positive evidence of a tremendous, responsive audience. The account has just renewed for the fourth year. Call or write WCFL for availabilities, or see your Boiling Company representative. FREE RADIO BEST For World Relations — Miller FRIENDLY relations with the peoples of all nations can best be promoted by radio-press "recognition and observance of moral duty," not by legal obligation with resort to "censorship and suppression" by government, Edward G. Miller Jr., Assistant Secretary of State for Inter-American Aifairs, asserted last Monday. In a speech delivered at the sixth annual Inter-American Press Conference in New York, Secretary Miller singled out resolutions currently before the United Nations General Assembly which condemn jamming of shortwave radio broadcasts and recommend that only in "extremely exceptional circumstances" shall member states "take measures to limit freedom of information." The State Dept. official also took sharp exception to a Soviet radio statement that because of a "secret agreement between the U. S. government and the radio monopolies," no commercial shortwave receivers had been produced in America for over two years. The reason, according to Moscow, was to keep U. S. public from listening to the Russian and other foreign radio. "I believe that it is hardly necessary to assure you . . . that there is not nor has there been any restriction on the manufacture, distribution an(l sale of any type of radio or television receivers in the United States," Secretary Miller said. "Our citizens can buy any kind of radio they please . . . shortwave, standard brand, FM or all three. . . . They can' be sure that their government is not attempting, nor authorizing attempts, to jam any foreign broadcasts. . . ." Three Argentine delegates to the conference revealed they would ask the UN to take "new and vigorous steps" to restore press freedom in countries which have obstructed the flow of news. WORLD SHOW Reports Ross Feature Sales WORLD BROADCASTING SYSTEM'S Steamboat Jamboree, transcribed program featuring Lanny Ross, has been sold to the following: Allied Florists by WKBH LaCrosse, Wis.; Rosenberg & Co. by VOCM St. John's, Newfoundland; Bond & Ronald Candy by CJOB Winnipeg; Bridge Street Motors by WLOE Leaksville, N. C; Hilltop Television by WFAH Alliance, Ohio; Little Rock Tomato Co. by KVLC Little Rock, Ark.; Arute Ford Sales by WKNB New Britain, Conn.; Reis-Rein Co. by WCOA Pensacola, Fla.; Kean's Laundry & Dry Cleaners by WJBO Baton Rouge, La.; Heidema Box & Lumber Co. by WHTC Holland, Mich.; Salem Hardware by KSLM Salem, Ore.; Gulf Mfg. & Lumber Co. by KTRM Beaumont, Tex.; MacAlear Ltd. by CKSF Cornwall, Ont.; McLellan, McFeely & Prior Ltd. by CKNW New Westminster. RWG PACT Negotiations Sfoppec A STRIKE against the major ne works by staff news and continui^ writers of Radio Writers Gui c loomed greater last week with tl' announcement in New York by ui ion attorney Herman Gray thfc^ negotiations had been broken off. Counter-proposals received from the networks were unacceptable as a basis for bargaining, he said. However, some spokesmen for the networks expressed confidence that an agreement would be reached before Oct. 31, when present contracts expire. The RWG voted last week to strike unless agreement is reached by that date [Broadcasting, Oct. 9]. The strike vote followed an alleged delay by the networks in responding to original proposals by the union, which is understood to fear that wages will be frozen before they are brought into alignment with increased living costs. ENGINEERS' BOOK Fourth of Series Issued ELECTRICAL ENGmEERS' HANDBOOK (Electric Communication and Electronics), Fourth Edition. Edited by Harold Pender and Knox Mcllwaln. New York: John Wiley & Sons. 23 Sections. GROWTH of knowledge and greater degree of specialization in the communication and electronics fields prompted the editors, Harold Pender and Knox Mcllwain, to compile this latest in the series of engineering handbooks. As with previous editions, the voluminous work has been prepared by a staff of specialist contributors, with organizational assistance from E. W. Engstrom of RCA Labs, Frank A. Cowan of AT&T, and others. Listing 80 technical specialists who contributed, the handbook is divided into 23 sections comprising such subjects as electron tubes, FM, transmission circuits, acoustics, telephony, facsimile, television, electronic control equipment, navigation aids and soundreproduction systems. The work is replete with diagrams, mathematical formulae, and units and symbols for use by the engineer. Heslep AEC Program CHARTER HESLEP, chief of thi public information service radio TV section, Atomic Energy Com mission, wrote and produced a half' hour video documentary from re stricted confines of the Los Alamos atomic bomb project for the Em ploy-the-Handicapped campaign Program was tape-recorded witl cooperation of KRSN Los Alamo: and later was broadcast over th( ABC Network. Project reportedly employs the largest percentage o: handicapped personnel of any gov^ ernment group. Mr. Heslep for merly was manager of MBS Wash' ington operations. WCFL An ABC Affiliate 50,000 Watts • 1000 on the dial The Voice of Labor 666 Lake Shore Drive, Chicago, III. Represented by the Boiling Company, Inc. Page 36 • October 16, 1950 BROADCASTING • Telecasting