Broadcasting (Oct - Dec 1950)

which the Petry Co. is following in its expanding television department. Despite the fact that Mr. Petry has nothing but admiration for the capabilities of television, he thinks that radio will "be here for a long, long time." Indeed it is his conviction that even with TV at its present stage of development, radio is still undersold. "I've always believed AM was sold too low," he said recently. "It's still too low, as it is still one of the greatest advertising media of all times." SAFETY AWARDS Given to 9 Radio Stars NINE RADIO and motion picture stars and a singing group were cited last week by the National Safety Council for their contributions to safety. Awards of Merit went to Phil Harris and Alice Faye for the second time in recognition of their transcribed shows on the council's Signs of Life theme, requested by more than 1,100 stations. They are the only stars to have earned the award in two consecutive years. Other recipients, and their contributions, are Roy Rogers and Dale Evans, for the transcribed series of Green Cross Safety Jingles for school children, on 1,100 stations; Burl Ives, transcribed songs on almost 400 stations in agricultural areas for use in connection with National Farm Safety Week; Dinah Shore, Judy Canova, Jack Carson, Red Skelton and The Sportsmen, for "exceptional service to safety" in recording Safe Winter Driving Jingles requested by ■ 775 stations in the snow belt. Victor H. Lund FUNERAL SERVICES were held Oct. 6 in Chicago for Victor Herbert Lund, 50, assistant timebuyer at RuthrauflF & Ryan for the past year and a half. He died suddenly Oct. 4 in Edgewater Hospital, where he had been ill three weeks. Mr. Lund joined the agency four years ago as a writer. There are no immediate survivors. LIBEL and SLANDER Invasion of Privacy Plagiarism-Copyright-Piracy INSURANCE For the wise Broadcaster OUR UNIQUE POLICY provides adequate protection. Surprisingly inexpensive CARRIED NATIONWIDE For details & quotations write Employers Reinsurance Corporation Insurance Exchange Bldg., Kansas City, Missouri Dr. Weglein DR. DAVID E. WEGLEIN, 74, nationally known educator and public service counselor for WBAL-AMTV Baltimore, died suddenly at his home last Tuesday. Dr. Weglein joined the Hearst radio and television station in 1946 following his retirement as superintendent of schools for the City of Baltimore, a position he had held for 21 years. His death came as he was about to launch the second year of television lessons incorporated into the curricula of Baltimore's public school, an educational service he instituted at WBAL-TV last year. As a public educator it had been his philosophy to keep abreast of new developments and it was characteristic that he recognized the value of television as an educational medium. A native of Baltimore, Dr. Weglein received his bachelors degree at Johns Hopkins U., his masters CBS SWITCH Shomo, Akerman Named IN ANOTHER executive personnel change, CBS is switching the jobs of E. H. Shomo, general manager of K M 0 X St. Louis, and John Akerman, assistant general manager of WBBM Chicago, effective today (Monday) [Closed Circuit, Oct. 9]. Announcement was made by H. Leslie Atlass, vice president in charge of the CBS Central Division. Mr. Shomo has worked in advertising since 1925 when he joined the Chicago Tribune. From 1930 until 1933 he was at the Chicago Herald-Examiner, after which he served as member of the Chicago sales staff of MacFadden Publications until moving to CBS in 1937. In 1940 he was named to local sales and four years later he was appointed sales manager. Last year he went to KMOX as general manager. Mr. Akerman entered radio in 1938 after several years as a publisher. In 1940 he put KPAS Pasadena on the air as its general manager and part-owner. Four years later he went to WBBM as a local salesman. In 1949 he was transferred to New York as eastern sales representative for the station and in January of this year he returned to Chicago as assistant general manager of WBBM. Mr. Shomo degree at Columbia U. and his doctorate at Hopkins, soon after he started teaching. He was an officer of the National Education Assn. and of numerous other educational associations. Ethics Issue (Continued from page 5i) of substantial groups of people." (Mr. Brockway's agency, Young & Rubicam, is agency for General Foods, which dismissed Jean Muir from The Aldrich Family telecast on grounds that she was a "controversial" figure.) "For the welfare of the clients we serve, as well as ourselves, we cannot sponsor advertising of any kind that will arouse antagonism and resentment. Such action would be a negation of the whole purpose of advertising, which is designed to win friends and influence people," he declared. Seeks Solution Seeking a solution but adding that he does not know it, Mr. Brockway hopes the answer "may result from the movement started recently by the performers themselves, in which the networks, advertisers and agencies participated." The single important principle which cannot be overlooked, Mr. Brockway said, "is that the standards of practice ... of the U. S. are based on one great fundamental— freedom of the individual." "Let us in our business do everything we can during these dangerous times to maintain the security and welfare of our country with the minimum of harm to the freedom of the individuals in it," he urged. CHEVROLET Launches Spot Campaign CHEVROLET Motor Division of General Motors has launched a three minute spot announcement campaign using 284 radio stations throughout the country. The spots will feature 10 name singers giving their interpretation of the firm's theme song "See the U.S.A. in Your Chevrolet." A series of 40 three minute spots have been recorded with such stars as Jane Pickens, Celeste Holm, Ginny Simms, Dorothy Shay, Frances Langford, Tony Martin, John Charles Thomas, Dick Powell, Lauritz Melchior and Dick Haymes. Each station will carry at least five of the three minute spots each week, the total impact of spots will be about 1,500 across the country per week. Campbell-Ewald Co., New York, is the agency. liusiness is great, thank you, at • • • RADIO WOW wow is embarking on one of the heaviest commercial schedules in its 28 years in business — BUT — WOW is like a great hotel — room can always be found for a good client who has a selling job to be done in WOW-Land. WOW can always add a cot (with a fine innerspring mattress, too!) in the bridal suite. Why the great rush of clients to WOW, when other stations are scrapping for business? Because WOW has 100,000 more listening families every day and every night than its nearest competitor. Because WOW delivers this audience at a lower cost per thousand. WOW Insurance BIdg., Omaha Telephone WEbster 3400 Frank P. Fogcrty, Gen'i. Mgr. Lyie DeMoss, Ass't. Gen'l. Mgr. or ANY JOHN BLAIR OFFICE WOW Congratulates BROADCASTING On it's 20tli Year of Service to Radio BROADCASTING • Telecasting October 16, 1950 • Page 57