Broadcasting (Oct - Dec 1950)

DELEGATES at District 3 meeting (I to r): Front row, Robert R. Nelson, WARD Johnstown, Pa.; C. Leslie Golliday, WEPM Martinsburg, W. Va.; George D. Coleman, WGBI Scranton, District 3 director; Mrs. G. G. Merrill; G. G. Merrill, WHAR Clarksburg, W. Va.; John D. Bare, WHVR Hanover, Pa. Back row, A. V. Tidmore, WPPA Pottsville, Pa.; Charles Petrie, WISL Shamokin, Pa.; Louis Murray, WPAM Pottsville; Marshall Rosene, WSAZ Huntington, W. Va.; Ed Fitzsimmonds, Weed & Co. NAB DISTRICT 3 group (I to r): Front row, Julian F. Skinnell, WLBR Lebanon, Pa.; K. Richard Creitz, WEEU Reading, Pa.; Mrs. Roger W. Clipp; Roger W. Clipp, WFIL Philadelphia; Thomas E. Martin, WEEU. Back row, Paul White, WEIR Weirton, W. Va.; L. Waters Milbourne, WCAO Boltimore; Jim Flenniken, WEIR Weirton; Harold Essex, WSJS Winston-Salem, N. C, District 4 director; Tom Metzger, WMRF Lewiston, Pa.; Homer R. Smith, WKOK Sunbury, Pa. NAB DIST. 3 Representatives Urged To Stabilize Fees care and intelligence in their rate cards than aural broadcasting stations. Lee Hart, assistant director of Broadcast Advertising Bureau, told delegates at the Saturday morning session how to take advantage of BAB sales aids. She was introduced by Robert Gulick, WGAL Lancaster, Pa. In the aftei'noon she presented the new BAB strip film. Roger Clipp, WFIL-AM-TV Philadelphia, presided at a television seminar, introducing Charles A. Batson, NAB TV director. Mr. Batson said radio business is up in many TV cities, with the video competition encouraging competi ATTACK on the cost of station representation was made at the NAB District 3 meeting, held Oct. 6-7 at Bedford Springs Hotel, Bedford, Pa. [Broadcasting, Oct. 9]. Television stations are getting national representation on a 7V2% basis in some cases, it was stated ★ during a discussion of operating costs conducted by Richard P. Doherty, NAB employe-employer relations director. If representatives can take TV business on this basis they can afford to take aural representation on the same basis, it was suggested from the floor. This brought the suggestion that representatives' fees should be "stabilized." The station cost discussion concluded the District 3 Friday afternoon session. Attending the FridaySaturday meeting were 141 registered delegates from Pennsylvania, Maryland, Delaware and West Virginia. The West Virginia delegates were attending their first District 3 meeting, having been transferred at their own request from District 4. Welcome West Virginians District 3 director, George D. Coleman, WGBI Scranton, Pa., formally welcomed the West Virginians. George H. Clinton, WPAR Parkersburg, president of the W. Va. state association, thanked the NAB board on behalf of the large delegation in attendance. In the discussion of operating costs it was stated that national representation sometimes comprises as much as 10% of a station's expenditures, with national spot business providing as high as 40% of total income. On the other hand it was observed that many smaller stations obtain very little national spot business and consequently have no representative fees to pay. Mr. Doherty declared television stations as a whole are usin^ more tive selling and improvement of product. TV inconie quadrupled last year but TV losses doubled at the same time, he observed. Harold Essex, WSJS WinstonSalem, N. C, District 4 director, explained on behalf of the NAB board the plans to set up a milliondollar BAB capable of competing on equal terms with the costly sales organization maintained by newspapers. The District 3 session was marked throughout by harmony. Delegates frequently spoke in commendation of NAB staff activities. In adopting resolutions the delegates voted appreciation of the five-year tenure of President Justin Miller and thanked other staff members for their part in the meeting; endorsed NAB's defense activities; lauded the membership report and slide-film story of association activities as presented by Ralph W. Hardy, government relations director; urged a thorough study CONVENTIONERS at NAB District 3 meeting (I to r): Front row, Mr. & Mrs. Herbert Kendrick, WHGB Harrisburg, Pa.; Mrs. John T. Gelder, WCHS Charleston, W. Va.; Madge Megargee, WGBI Scranton, Pa.; Don Axt, RCA Th esaurus; Ed K. Smith, V^CMB Lemoyne, Pa. Back row, Ralph Bar'jch, SESAC; Victor C. Diehm, WAZL Hazleton, Pa.; John T. Gelder, WCHS; Joe L. Smith, WJLS Beekley, W. Vo. of the NARBA question; advocated a staff study of the excess profits situation, following similar action at the District 12 meeting [Broadcasting, Oct. 9]. Every member was urged to join the drive for new members and District 3 proposed that the story of NAB activities be given at all state association meetings. Amor Addison, WCMB Lemoyne, Pa.; Anderson. Elwood C,. WEST Easton, Pa.; Angel, Jas. M., WLOH Princeton, W. Va.; Appel, James, WGAL Lancaster, Pa.; Appell, Louis J., WSBA York. Pa.; Axt, Donald D., RCA Thesaurus, New York; Banks, DoUy and Banks, William A., WHAT Philadelphia; Bare, John D., WHVR Hanover Pa.; Barnett, Mel, WLOH Princeton, W. Va.; Baruch, Ralph, SESAC. New York; Beatty J. Frank, BROADCASTING. Washington; Bennett, David, WKBO Harrisburg, Pa.; Breining, Paul M., AP, Harrisburg, Pa.; Burka. Mel, WTIP Charleston, W. Va.; Carpenter, Bob, MBS. New York; Cavanaugh, Joseph E., WARD Johnstown, Pa.; Clarke, L. L., WESA Charleroi. Pa.; Claycomb Park C, WJAC Johnstown, Pa.; Clinton, Mr. & Mrs. Geo. H., WPAR Parkersburg, W. Va.; Clipp. Roger W., WFIL Philadelphia; Coleman, Mr. & Mrs. Geo. D., WGBI Scranton, Pa.; Cooper, Virginia N,. WJLS Beekley, W. Va.; Creitz, K. Richard, WEEU Reading, Pa.; Curtin, Mr. & Mrs. Chas. W., Capitol Transcriptions, New York; Diehm, Victor C, WAZL Hazelton, Pa.; Dohetry, Mr. & Mrs. R. P. NAB. Washington; DuVall, Charles R.. WESA Charleroi, Pa.; Eberly, Philip K., WSBA York. Pa.; Essex, Harold, WSJS Winston-Salem, N. C; Etter, Mr. & Mrs. Lester P., WLBR Lebanon, Pa. Filion. Ed, Robt. Meeker Assoc., New York; Fitzsimmons. E. J., Weed & Co.. New York; Flenniken, Jim., WEIR Weirton, W. Va. Foster, Frank, WNAE Warren, Pa.; Foster. John P., WJAC Johnstown, Pa.; Gaul, Raymond A., WRAW Reading. Pa.; Gelder, Mr. & Mrs. Jack, WCHS Charleston, W. Va.; Gilliday, C. Leslie, WEPM Martinsburg, W. Va.; Gray, George J., WKNA Charleston, W. Va.; Greenland, Mr. & Mrs. Cliff, Associated Program Service, New York; Gulick, J. Robert, WGALAM-TV Lancaster Pa.; Haid, Allen. WMMN Fairmont, W. Va.; Hardy, Ralph W.. NAB Washington; Haeseler, L. W., RCA Camden, N. J.; Hatcher, Ralph S.. WPLH Huntington, W. Va.; Hewett I. L., WRAW Reading, Pa.; Hunter, Armand L.. WFIL Philadelphia; Irwin, Robert L., Dow, Lohnes & Albertson, Washington; Kahler, Miss Kathryn E., WAZL Hazelton, Pa.; Kapel George J., WDYK Cumberland, Md.; Kapner, Leonard, WCAE Pittsburgh; Kaye, Sydney M., BMI New (Continued on page 174) Page 58 • October 16, 1950 BROADCASTING • Telecasting