Broadcasting (Oct - Dec 1950)

Page scan 000253 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
Oct - Dec 1950
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting (Oct - Dec 1950)
Leaf #:
000253
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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BROADC TELECASTING he first THE WHITE HOUSE WASHINGTON October 11, 1950 Dear Mr. Taishoff : I extend my sincere congratulations as you embark upon your twentieth year of publication of BROADCASTING-TELECASTING I&gazine. The importance of radio — and now television — in every phase of our national life has never been more apparent. Five years ago — on the occasion of radio's twenty-fifth anniversary — I stated in a letter to you: "Radio, with the press, must give inspired leadership and lend its facilities to making more intimate and workable the relationship between the people and Government. For radio itself there are challenging days ahead. New services are in the offing — services such as television and FM broadcasting, which will open new vistas of opportunity for public sei^ce." Those observations are just as valid today as vre resist the enemies of democracy and of liberty. I have said that a free radio is as indispensable to our democratic institutions as a free press. In sending you my congratulations on two decades of service to the media that constitute "audible journalism," allow me to express the hope that your publication will continue to espouse free, competitive radio institutions in the established American tradition. Very sincerely Mr. Sol Taishoff, Editor and Publisher, BROADCASTING-TELECASTING Magazine, 870 National Press Building, Washington 4, D. C.