Broadcasting (Oct - Dec 1950)

Record Details:

Title:
Broadcasting
Date:
Oct - Dec 1950
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting (Oct - Dec 1950)
Leaf #:
000254
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
November 10, 2022
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ALMOST 20 YEARS AGO WE SAID THISTODAY WE SAY SUBSTANTIALLY THl SAMi From "BROADCASTING" April 5, 1932 POPULARITY THAT PA-. WIS Again Proves The Experts Wrong! easl i« regular Saturday " 6^1 Ba'n J„i3,i„„ Xl'-'^otr S-JuUra^STcen. .or chUdren ""^^ • l^n'. Dull-or it wouldn't Various experts said U 7;;i*^^/jP;'i^;^ The theatre qsi;&te%^^^^^^^^^^ utnt the first time WLS has upse^^^^^^^^^^ A year ago at the international Uvestock P^ ^^^^ over 12,000 people on one n gh pa.d see this same program jf^/; 7,500 people funds. At the ^"d.anapol.s State ^^^^p^^ity paid 50 cents each and at bprmgne_^ houses in each case. Then on *e air_a<.ver,iser. ^o^Jl ^'^ZrJ:^ rAo^Tat^ronTot;: needlework. A requests for 7,650 catalogs o. requests for VU hour on Sunday af« 10,00^^ q^^^^ free samples. And on baturd y ftf^^en-mmute children are all out at P'^y^ « ^ program brought over 5,000 Takings, all from children of under 15 years. Such results-Hluplicated almost S--are the result of genuine^ daily— are u ^^^^^ station popularity, vv its audience; knows what they ke^and knows how to produce listeners that they pay au ers. After all, isn't that what advertisers want? 50,000 Walts 870 Cleaf Channel Prairie Far me The 50,000 Walts 1230 WEST WASHll^ BURBIDCE D. BUTLER. odesfy forb/d, comment. \ocation ending CLEiB CHANHEL Hoie of the NATIONAL Barn Dance t90 KILOCYCLES, SO, 000 WATTS, ABC NETWORK-REPRESENTED B CHICAGO 7 OHN BLAIR S COMPANY Page 60 • October 16, 1950 BROADCASTING • Telecasting