Broadcasting (Oct - Dec 1950)

Record Details:

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WGN presents to the world CLARA, LU 'N' EM -THE SUPER SUDS GIRLS! THEY talk about everything. Gandhi! Shanghai! The presidential candidates! Unemployment! The subject of every household's everyday life is reviewed and rehashed. Thousands of women, and men, too, follow their gossiping. Frequent tests have proved this. Thousands of letters are received each month, by the girls and their sponsors. A year ago last August the Colgate-PalmolivePeet Company contracted for this WGN feature. They tested the program locally over WGN for five months and then contracted for a year's networl< broadcast over thirteen stations. At the start of February, 1932, upon receiving many requests from listeners, the sponsors of the feature decided to present the girls' prattlings on a forty-two station network, blanketing the entire country except the Pacific Coast, and to transfer their chatter to a morning period. Clara, Lu 'n' Em are one of the most popular features on the air today. They're doing a great job for a satisfied client. They're GOOD CHEER both for WGN, their originator and director, and for the NBC chain ... Is your radio program doing as well? . . .The station that gave the world "Sam 'n Henry" ("Amos 'n' Andy"), East and Dumke ("Sisters of the Skillet"), "LiHie Orphan Annie", Kellogg's Singing Lady, and Floyd Gibbons has a program ready for you! WGN is building tomorrow's great programs today. THE CHICAGO TRIBUNE STATION ON THE DRAKE HOTEL 416.4 METERS— 72D KILOCYCLES NATIONAL PRESTIGE SUPERIOR PROGRAMS 25,000 WAHS POWER .... CLEAR CHANNEL .... INTENSIVE ZONE 7 COVERAGE May 15, 1932 • BROADCASTING Page 70 • October 16, 1950 Page 25 BROADCASTING • Telecasting