Broadcasting (Oct - Dec 1950)

Record Details:

Title:
Broadcasting
Date:
Oct - Dec 1950
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting (Oct - Dec 1950)
Leaf #:
000273
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
November 10, 2022
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t^ew EnS^and Has money / to spe^^ ) sKare tKrottgH the to a Pioneer Publication from America's Pioneer Networic 8.4% of -^^ — per IS capita P"'*f;r'eS^h. It earns the country s t thetotalincome. He« E°8^^^"\,!rue<l S"*^" "'"^"inS more , sold in the ^^XeU, it i^«Pf"^';,*J„t store capita for ne . prance a"*", eountr>merchandise, Ufe „t the f ncVratTVur eaies effort on th.s .■v-.Vani.eeNet.orV;;;]!;;tr?a Tl'^^^p iill I ^ures the largest 8-'station cove-^e THE 20+h ANNIVERSARY OF BROADCASTING is a significant milestone of publication progress. Our constant association with you throughout these years, indicates our appreciation of your growth in scope and service to the leadership you have attained. From 8 Stations to 28 The Yankee Networic, which pioneered multistation broadcasting in America on January 4, 1 923, has also kept pace with progress. Since this first announcement in BROADCASTING, we have grown from 8 stations to 28. Each station, carrying Yankee Network and Mutual programs, has dealer and consumer acceptance in New England's high purchasing power, home-town key markets. Yankee's 28 home-town stations provide the greatest possible New England coverage with local selling impact in every market. /iccefitcutce the Yankee network's 'PtMticUtatK The Yankee Network, Inc. Member of ffie Mutual Broadcasting System 21 BROOKLINE AVENUE, BOSTON 15, MASS. Represented Nationally by EDWARD PETRY & CO., INC. BROADCASTING • Telecasting October 16, 1950 • Page 79