Broadcasting (Oct - Dec 1950)

Record Details:

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A NATIONAL WINNER with a TWENTY YEAR RECORD... First comes the analysis of your particular sales then — comes the promotion /;/<-/;/. Thus, KSTP's exproblems in the great KSTP market. Then— and only chsh e. effective PLANALYZED PROMOTION I KSTP's own, thorough-going method of merchandising and promoting your radio and television campaign has won a heap of laurels in its twenty years. Variety plaques, Billboard awards. Advertisers' accolades hang in number on our walls. MORE IMPORTANT, file cabinets are jam-packed with cheers from the most important people in the world . . . our customers. This exclusive KSTP merchandising service adds the pay-oflf punch to your radio and television campaign in the important Minneapolis-St. Paul market. In all likelihood you have already received KSTP Planalyzed Promotion reports in the familiar red folders . . . most advertisers and agencies in the country have . . . and more are becoming acquainted with the red folder's brother — the bright blue television brochure. Be it KSTP or KSTP-TV the service is just the same! ¥iSTP Planalyzed Promotion can hasten and increase the effectiveness of your radio and television advertising. Any Edward Petry man will be glad to tell you how Planalyzed Promotion works and how it will work for you. i/rrwne/l '2^< Mr. Joe CooV Stetlon K S T r Dear Mr. Cook, book to Arnold Souer. .,.ln thanks Tor t.e ver. ^PlendU Jo.. verv truly yours SCH".VIMWE3^ '{■ SCOT KEY STATION FOR 50,000 WATTS — CLEAR CHANNEL THE NORTHWEST N E TWO R K EXCLUSIVE NBC AFFILIATE FOR THE TWIN CITIES REPRESENTED NATIONALLY BY EDWARD PETRY & CO ...rU.i,v.A>v-v^.;..j BROADCASTING • Telecasting October 16, 1950 • Page 81