Broadcasting (Oct - Dec 1950)

Page scan 000281 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
Oct - Dec 1950
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting (Oct - Dec 1950)
Leaf #:
000281
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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YOU MIGHT GET A 1600-LB. BULL MOOSE BUT... YOU WON'T BAG MUCH IN WESTERN MICHIGAN WITHOUT WKZO WJEF and WKZO-TV! M. ETZER Broadcasting Company stations give you unapproachable coverage of the rich Western Michigan market — and do it economically! WKZO, Kalamazoo and WJEF, Grand Rapids are so far ahead of their nearest competition that together they give you about 57% more city listeners than the nextbest two-station choice in Kalamazoo and Grand Rapids — yet cost 20% less! BMB Report No. 2 (Spring, 1949 ) reveals that the Fetzer stations have an unduplicated coverage of more than 60,000 homes in the Grand Rapids area alone. If you're using television, WKZO-TV will give you five markets with a buying income of more than one and a half billion dollars. It is basic CBS via micro-wave relay. Now in its fourth month on the air, WKZO-TV beams a sharp Channel-3 picture to more than 70,000 TV sets in five big metropolitan markets in Western Michigan and Northern Indiana. Get all the facts today. Write direct or ask AveryKnodel, Inc. *F. D. Fetherston and D. G. MacDonald got one this size on the Magnassippi River, Quebec, in 1889. WJEF WKZO-TV PpAm GRAND RAPIDS ™ WESTERN MICHIGAN AND KENT COUNTY AND NORTHERN INDIANA (CBS) ALL THREE OWNED AND OPERATED BY FETZER BROADCASTING COMPANY AVERY-KNODEL, INC., EXCLUSIVE NATIONAL REPRESENTATIVES BROADCASTING • Telecasting October 16, 1950 • Page 87