Broadcasting (Oct - Dec 1950)

Record Details:

Title:
Broadcasting
Date:
Oct - Dec 1950
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting (Oct - Dec 1950)
Leaf #:
000287
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
November 10, 2022
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BROADbP^STI NG Vol.1 No. 1 PUBLISHED IN /Z^/^ WASHINGTON, D. C, OCTOBER 15, 1931 • flfii^^^;;; THE NEWS I^iAZINE OF THE FIFTH ESTATE ^ ^ Operates on the most favorable ^ WAVE LENGTH has full time and is recognized as the standard of consistent program quality and clear dependable reception. ^ Enjoys Audience acceptajvce of more than ten years. Constantly growing in numbers, achieved by adherence to the highest policies and finest ethics of broadcasting. ^ Offers Intensive coverage in New Jersey, New York, Massachusetts, Pennsylvania and Rhode Island. BAMBERGER BROABCASTIXG SERVICE . IWC NEWARK . NEW JERSEY New York Office: 1440 RROADWAY New York City BROADCASTING • Telecasting October 16, 1950 • Page 93