Broadcasting (Oct - Dec 1950)

Record Details:

Title:
Broadcasting
Date:
Oct - Dec 1950
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting (Oct - Dec 1950)
Leaf #:
000291
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
November 10, 2022
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ON THE ENTIRE PACIFIC COAST Don Lee is the ONLY network reaching Pacific Coast people where they live — where they spend their money. Don Lee's 45 network stations are located within each of 45 important marketing areas, covering the Coast like a blanket. Don Lee is STILL the best, the most economical and the most effective selling medium for California and the rest of the wealthy, responsive Pacific Coast )3T3 NORTH VINE STREET HOLLYWOOD 28, CALIFORNIA Represeni^d NaiionatSy by JOHN BLAIR & COMPANY LEWIS ALLEN WEISS Chairman of the Board WfLlET H. 8ROWN President WARD D. JNGRfM Vice Pf&sideni in Charge of Sa/es BROADCASTING • Telecasting October 16, 1950 • Page 97