Broadcasting (Oct - Dec 1950)

Page scan 000293 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
Oct - Dec 1950
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting (Oct - Dec 1950)
Leaf #:
000293
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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' BROAIfCkZTIMG TEtweAiTlMC I ON 20 YEARS OF "BROADCASTiING K6W ITSELF HAS BEEN BROADCASTING FOR 28 YEARS! It's a pleasure to welcome BROADCASTING Magazine to radio's 20-year Club . . . during each history-packed year of operation KGW has claimed its share of "firsts". . . has kept pace with progress. A Few Highlights of KGW's History As Depicted in the Pages of BROADCASTING: BROADCASTING August 1945 ^ 1_ 'Way back in 1924 . . . two years after KGW went on the air . . , the station launched an all-girl entertainment act, one of the nation's first. In 1945 KGW loaned "Q" Cox, then assistant manager, to the U. S. Treasury as assistant director in charge of national War Bond radio activities. BROADCASTING March 1947 One of KGW's most important steps was taken in 1927 when KGW joined the NBC network. Twenty years later this association was commemorated by a plaque presented by Niles Trammel, then NBC president. During the past 28 years KGW has increased in power from 2500 to 5000 watts, twice has moved to larger quarters. BROADCASTING July 1947 Jack Wassan, KGW's efficient sales manager, depicted in the caricature reproduced here, will be glad at any time to furnish KGW availabilities through your nearest Petry representative. BROADCASTING December 1949 In this advertisement we pointed with pride to KGW's new studios and transmitting facilities, gave technical reasons why KGW, with its efficient 620 frequency at 5000 watts is the only station which gives the advertiser COMPREHENSIVE COVERAGE of the rich and rapidly growing Oregon market. PORTLAND OREGON ON THE EFFICIENT 620 FREQUENCY AFFILIATED WITH NBC Represented Nationally by EDWARD PETRY & CO. BROADCASTING • Telecastin, October 16, 1950 • Page 99