Broadcasting (Oct - Dec 1950)

Record Details:

Title:
Broadcasting
Date:
Oct - Dec 1950
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting (Oct - Dec 1950)
Leaf #:
000297
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
November 10, 2022
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M. L. P. O. Mm . I p.D. M. L. P. o Vear after year the record repeats . . . ST. LOUIS ABC STATION, 12th & DELMAR • CHESTNUT 3700 30 KC • 5000 WATTS • FULL TIME Owned and operated by the St. Louis Sfor-Ti'met Represented by John Blair and Co, V The 1949 Broadcast Measurement Bureau audience study confirms KXOK delivers more listeners per dollar than any St. Louis network station. KXOK's audience increase (10.2% daytime — 9% nighttime) from 1946 to 1949 makes KXOK an even better buy . . . than in 1948. KXOK actually costs up to 20% less because KXOK delivers more listeners per dollar . . . 587,920 radio families daytime . . . 555,880 radio families nighttime throughout the great St. Louis area. Hal Fredericks and Johnny Corrigan, KXOK's top disc jockeys, are delivering greater audiences . . . greater sales daily. Ask your KXOK representative, or your John Blair man about the Hal Fredericks "Song and Dance Parade" and the Johnny Corrigan "St. Louis BaUroom" today. ^more listeners per dollar all steamed up over its 20th Anniversary BROADCASTING • Telecasting October 16, 1950 • Page 103