Broadcasting (Oct - Dec 1950)

Record Details:

Title:
Broadcasting
Date:
Oct - Dec 1950
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting (Oct - Dec 1950)
Leaf #:
000307
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
November 10, 2022
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We icell remember the ad reproduced by Broadcasting at the left. . and still agree with its philosophy. Here we add a few words to bring the story up to date. Two decades later,. ifs still LISTENERSHIP that counts! We said it in 1931, and we say it today: To the advertiser, listenership is what makes a station worth the rates on its card. But today's advertisers, unlike those of 1931, have a universal measure of listenership. It's the continuing BMB survey, the largest sampling job ever attempted on the radio audience. And for Westinghouse stations, written replies to BMB inquiries indicate a listening audience of more than 4 million families To reach this huge audience, concentrated in 6 of the nation's greatest markets, be sure that Westinghouse stations top your schedules! WESTINGHOUSE RADIO STATIONS Inc KDKA • KYW • KEX • WBZ • WBZA • WOWO • WBZ-TV National Representatives, Free & Peters, except for WBZ-TV; for WBZ-TV, NBC Spot Sales BROADCASTING • Telecasting October 16, 1950 • Page 113