Broadcasting (Oct - Dec 1950)

Record Details:

Title:
Broadcasting
Date:
Oct - Dec 1950
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting (Oct - Dec 1950)
Leaf #:
000311
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
November 10, 2022
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Twenty years ago, when the stork delivered the first bouncing bundle of Broadcasting Magazines to the radio industry, our "little" Aggie was a shrill-voiced eight-year-old. Since then, both have grown to become leaders in their fields. Today Big Aggie's powerful voice goes into 405,210 radio homes in 267 BMB counties of Minnesota, the Dakotas, Nebraska and Iowa . . . "The World's Richest Agricultural Area." A 1950 diary study shows that listeners prefer WNAX during 88% of all quarter hours ... a better than ten-to-one advantage over the closest of the other 52 stations mentioned in the survey.* Big Aggie, who for 28 years has been 'Serving The Midwest Farmer', salutes Broadcasting Magazine for its outstanding twenty years' service to the industry. *Ask your Katz man for complete information about the findings of this study. YANKTON SIOUX CITY AfnilATED WITH THE AMERICAN BROADCASTING CO. BROADCASTING • Telecasting October 16, 1950 • Page 117