Broadcasting (Oct - Dec 1950)

Record Details:

Title:
Broadcasting
Date:
Oct - Dec 1950
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting (Oct - Dec 1950)
Leaf #:
000323
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
November 10, 2022
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RADIO CINCINNATI, INC. OPERATING WKRC WKRC-TV WKRC-FM Now 3 stations — WKRC, AM-TV-FM (Transit Radio) 3,311,771 persons in the WKRC area ^^838,510 Radio Homes in BMB regular listening area 3 Billion annual income l^'cBS program ratings were never higher ^^5000 watts — since 1937 Combined facilities no other Cincinnati Station can offer — AM, TV and Transit Radio — with coordinated promotion and merchandising. Do not list combined advertisers, would take too much room ^St ill the only CBS basic station in the Rich Ohio Valley OP£RAT£D BYRAD/O CINC/Nfs//\T/, /NO. /{Ff/L//KT£D WITH WE. Cli^ClNN/kTI TmESSTAK BROADCASTING • Telecasting October 16, 1950 • Page 129