Broadcasting (Oct - Dec 1950)

Record Details:

Title:
Broadcasting
Date:
Oct - Dec 1950
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting (Oct - Dec 1950)
Leaf #:
000331
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
November 10, 2022
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spotlight on PROGRESS Gates Special design master controlled console ... a typical '50 decade progressive Gates Product It was not just a coincidence that GATES joined hands with Broadcasting magazine during its first year of publication... Twenty years ago, as today, we at Gates recognized progressive industry steps ... Broadcasting magazine has helped Gates progress through complete advertising coverage of Gates products just as Gates has helped broadcasters progress with fine equipment and service . . . Gates congratulates "Broadcasting" on its twentieth anniversary and is eagerly looking forward to celebrating our Golden Jubilee. GATES RADIO COMPANY QUI NGY, I LL.,U. S.A. BROADCASTING • Telecasting V/arner BIdg., Washington, D. C. 2700 Polk Ave., Houston, Texas Canadian Marconi Company, Montreal Rocke International, New York City October 16, 1950 • Page 137