Broadcasting (Oct - Dec 1950)

Record Details:

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then, you should be fully cognizant of the services we offer . . . if your programs reach Canadian listeners and use music in any form .... it is generally agreed that to effectively hold and sell an audience you must give them what they want and like . . . for example, Canadians are proud of their Canadian heritage — they like Canadian music ... which would indicate the use of Canadian music to please the largest possible Canadian audience . . . allow us to help you, since we control a vast repertoire of music by leading Canadian authors, composers and publishers . . . in addition, we maintain a complete station service (program continuities, phono, records, sheet music and orchestrations) in French and English specially selected for programming in Canada . . . BMI CANADA, LIMITED MONTREAL TORONTO IN THE U. S., CONSULT BROADCAST MUSIC, INC. BROADCASTING • Telecasting NEW YORK, CHICAGO, HOLLYWOOD October 16, 1950 • Page 153