Broadcasting (Oct - Dec 1950)

Record Details:

Title:
Broadcasting
Date:
Oct - Dec 1950
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting (Oct - Dec 1950)
Leaf #:
000425
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
November 10, 2022
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than the entire co. Why does Standard hold the top spot in the transcribed library field? Because Standard is the most solidly commercial of all libraries — built to sell more sponsors . . . more time ... at more profit to Standard Stations! Here^s what STANDARD has done for its stations in the past year • Released 106 sixteen inch discs — nearly 9 a month — 15 to 50 per cent more than any competitive service ! • Increased to 29 quarter hours a week, the Standard STAR SHOWS especially created for commercial sponsorship. • Produced voice tracks of informal introductions and sign-offs bv name stars and guests, to give STAR SHOWS "network quality." • Added Tommy Dorsey and Jerry Gray to the list of greats already featured on STAR SHOWS, including Bob Crosby, Kay Starr, Curt Massey, Frankie Laine! • Continued the exacting quality control no other library maintains — actually playing every 10th record before release. • More than doubled the output of similar music by any other service, with the release of 17 new discs featuring 40-pi6ce top concert orchestras! • Provided a '"bonus" of 60 Weather Jingles by famous Two-Ton Baker to all Standard stations. These Jingles alone are bringing stations 25 to 50 per cent of their librarv cost! BROADCASTING • Telecasting October 23, 1950 • Page 35