Broadcasting (Oct - Dec 1950)

Record Details:

Title:
Broadcasting
Date:
Oct - Dec 1950
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting (Oct - Dec 1950)
Leaf #:
000429
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
November 10, 2022
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now source of up-to-date market facts and figures for advertising agencies^ national advertisers^ market analysts^ media sales^ and promotion people The new 892-page 1950-1951 Edition of CONSUMER MARKETS reports the most comprehensive, complete and up-to-date local market statistics available. It covers every state, every county and every city of 5,000 and over in the U.S., the U.S. Territories and Possessions, Canada, and the Philippines. Its Retail Sales Estimates are adjusted to the current (1948) Census of Business. Here are some of the uses advertisers, agencies and media are making of it: planning merchandising campaigns determining sales potentials checking sales franchise requests laying plans for market research projects determining specific markets for trials checking food, beverage, and other retail outlets checking media potential coverage market comparisons and selection checking retail sales figures for Note to Media Buyers: Used in conjunction with the consumer media Sections of SRDS (Newspaper, Radio, TV, Magazine, Transportation Advertising), you'll find CONSUMER MARKETS a valuable tool for evaluating individual media and their market coverage. various products assaying spending habits in communities evaluating research reports planning and preparing newspaper and radio schedules preparation of media recommendations analyzing markets for new products checking local media figures for population, home ownership, radio homes, farm homes determining sales and advertising quotas and budgets All SRDS subscribers have copies. Extra copies ^5.00 each. planning dealer cooperative budgets for local advertising preparing market data and coverage maps showing county populations and radio homes preparing presentations checking maps for town and county locations compiling market reports of buying power, popidation and retail sales defining trading areas of metropolitan markets. One agency Director of Research says, "In my opinion, CONSUMER MARKETS is the most complete data book of its kind now available." Please send for detailed description of the 1950-1951 Edition. Consumer lllarkets A Section of Standard Rate & Data Service Walter E. Botthof, Publisher 333 North Michigan Avenue, Chicago 1, III. New York • lo$ Angele* BROADCASTING • Telecasting October 23, 1950 • Page 39