Broadcasting (Oct - Dec 1950)

FAREWELL lunch honors Dorothy Ayres, timebuyer at Henri, Hurst & McDonald, Chicago, who is retiring to get married. Her host is NBC-TV salesman H o w d e e Meyers. Miss Ayres will morry J. Soulard Johnson, formerly of CBS, Nov. 4. They will live in St. Louis. SPORTS RIGHTS Court Upholds Exclusive Pact SCHOOL officials have legal right to sell an exclusive franchise to broadcast football games in Fairmont, W. Va., Judge J. Harper Meredith, of Marion County Circuit Court, ruled Oct. 13 in denying petition of WWW Fairmont for an injunction to restrain interference with its broadcasts. J. Patrick Beacom, president of WWW, said an appeal will be taken from the decision. It was considered possible that following denial of a temporary order the issues will be finally determined on the chancery side of the court docket in November. WMMN Fairmont had filed a demurrer to the WWW petition, along with school officials. WWW contended it began broadcasting East High School games in 1948 under a verbal agreement and had not defaulted on what it called a continuing contract. Exclusive rights to games had been granted in September by school officials to WMMN, according to that station, under a 1949 state law. STUDENTS interested in sports announcing at KVDU, Denver U. station, required to take courses in basketball and football fundamentals under university coaches. NABET COUNCIL Re-elects McDonnell Pres. JOHN R. McDonnell, technical director at ABC San Francisco, was re-elected president of the National Assn. of Broadcast Enginners and Technicians (NABET) at the 17th annual council meeting in Chicago Oct. 13. Mr. McDonnell will serve another three-year term. At the meeting, which took place at the Edgewater Beach Hotel, Edward B. Lynch, chairman of the NABET chapter in Rochester, N. Y., was re-elected vice president. New national executive board members elected for a one-year term are Ed Stolzenberger, chairman of the New York chapter; David B. Stewart, Detroit chapter chairman, and George W. Smith, head of the Chicago group. George Maher of Chicago was re-elected executive secretary for a threeyear term. National council, comprised of the executive board, fulltime NABET employes and chapter chairmen, met for seven days in Chicago. The council authorized money for hiring double the number of present national field representatives responsible for organizing and negotiating. Field Ofiices Planned Two more field offices will be set up in the upper New York state area and in the southeast. Operating policies were established to provide for organization on an industrial basis in commercial radio and television and "associated industries." Council also reported that members of the Assn. of Documentary and Television Field Cameramen voted unanimously to affiliate with NABET. AGENCY GUIDE Discusses Business Phases GUIDE designed to aid adveriising agencies in the business administration of their financial affairs is being circulated by Lynn W. Ellis, Ellis Plan Foundation, Westport, Conn. Titled Why Too Many Agencies Die Young — And Too Many Older Ones Lose Money, the publication is based on the premise that a large majority of agency owners and top management personnel are fundamentally "creative" advertising men, with little equipment to cope with purely "business" affairs. Work contains a management checklist on auditing, production, accounting, and sales ammunition, and sections on agency discounts, suggested reading references for agency management, art charges, agency layouts, etc. A topical cross-index of subjects also is included. . . . star-filled cast and perfect direction. Smooth-assilk script and a plot that's terrific. The angels are happy because it looks like a hit. But they aren't sure yet. That's still speculation — and will be until the final box-office score is in. And that's how it is in show business. Whether you're backing a play — or buying radio, television, or motion picture stock. The risks are great — but the rewards are, too. And some of them you can measure. So that's what we did in our latest booklet called RADIO, TELEVISION, AND MOTION PICTURES. It starts by assuming a semi-war economy for some time to come, tells what should happen in the event of a change. Then it takes up the movies . . . studies the "starsystem", production costs, finances, and the shrinking foreign markets. Both branches of the industry are covered . . . detailed reports on movie-making and movie-showing ... a thorough discussion of just what television means to them now — and might mean tomorrow. It does the same kind of job on the networks, too . . . explores TV both as a problem and a promise — and reviews the role that color might play. And the survey ends with specific help for investors. Thumbnail descriptions of twenty-six leading companies give you ciurrent figures on sales, earnings, di\"idends, outlook — a good idea of just how each company stands. If you own stock in these industries now, are thinking of buying or selling some any time soon, or just want to know' a lot more about them, don't miss RADIO, TELEVISION, AND MOTION PICTLHES. A copy is yours for the asking. Simply write — Department SL 81 Merrill Lynch, Pierce, Fenner k Beane 70 PINE STREET NEW YORK 5, N. Y. Telephone: WHitehall 4-1212 523 West 6th St., LOS ANGELES 14 Tel: Mntnal 4331 6361 Hollywood Blvd. HOLLYWOOD 28 Tel: Hillside 0111 WOV New York extended broadcasting hours from midnight to 8 a.m. signofiF, effective Oct. 9. BROADCASTING • Telecasting October 23, 1950 • Page 4L