Broadcasting (Oct - Dec 1950)

Record Details:

Title:
Broadcasting
Date:
Oct - Dec 1950
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting (Oct - Dec 1950)
Leaf #:
000515
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
November 10, 2022
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Jj myin(f a Home . . an Automobile a Radio Station . You buy where you get the most for your money This being true, how can you afford not to be on WGN . . . the one station in Chicago and the Middle West that reaches more homes than any other.* *1949 BMB A Clear Channel Station... Serving the Middle finest Chicago 11 Illinois 50,000 Watts 720 OnYourDial MBS Eastern Sales Office: 220 East 42nd Street, New York 17, N. Y. West Coast Representatives: Keenan and Eickelberg 235 Montgomery St., San Francisco 4 • 2978 Wilshire Blvd., Los Angeles 5 710 Lewis Bldg., 333 SW Oak St., Portland 4 BROADCASTING • Telecasting October 30, 1950 • Page 41