Broadcasting (Oct - Dec 1950)

Record Details:

Title:
Broadcasting
Date:
Oct - Dec 1950
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting (Oct - Dec 1950)
Leaf #:
000517
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
November 10, 2022
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BOKHa and Happiness... . . . are breu ed in the same pot. A ladle of molten steel speaks all languages. In Russia, the language is war (bonlia) and they have devoted their steel to war products. In America, steel has been used for the machines that make work easier and daily living happier for everybody. Now, we must turn a part of America's river of molten steel into armaments to rebuild our defenses. Most people are wondering what effect the change will have on American life. Here are some questions and answers from the steel industry that may help you: How much steel can the American steel companies make? Our capacity is now slightly over 100 million tons. Many companies are adding new capacity, which will total another 9 million tons. How much steel can other countries supporting the U. A. program against aggression make? Their capacity is more • than that of the Iron Curtain countries. It is 56 million tons. Hoiv much steel can the Iron Curtain countries make? Russia and the countries she dominates can make ahout 33 million tons of steel per year. How fast does America's steel industry grow? We will soon have 25 million tons more steel capacity than we had at the start of World War II. That increase, alone, is more than 4 times as much as next year's top estimate of military needs. The steel industry always grows in the competitive atmosphere of America. Does plentiful production mean there will be plenty of steel for everything? The Army, Navy and Air Force need more steel. The steel industry is responding with increased capacity. But. the time may come when even our giant capacity will not be enough for both defense and unlimited personal buying. In effect, you increase America's supply of all important materials when you buy only those things you really need. Is there any way in which I can get more facts on America's steel industry than can he given in this advertisement? Yes, write for the interesting booklet. "Report to the American Public." Address: American Iron and Steel Institute, 350 Fifth Avenue, New York 1. New York. AMERICA'S Sli More than 200 companies make up the free and independent steel industry of America. AMERICAN IRON AND STEEL INSTITUTE • 3 5 0 FIFTH AVENUE • NEW YORK 1, N. Y. BROADCASTING • Telecasting October 30, 1950 • Page 43