Broadcasting (Oct - Dec 1950)

Record Details:

Title:
Broadcasting
Date:
Oct - Dec 1950
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting (Oct - Dec 1950)
Leaf #:
000519
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
November 10, 2022
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The nerve center of a teeming, rich trading area embracing one of America's richest major markets is the city of Toledo, Ohio. Here in a half dozen or so counties reside 659,000 people with money to spend and places to spend it. Here the dominant selling voice is WSPD — a voice that literally saturates the area as proven by the above BMB percentages. 84% — 90% — 97% — what mor6 could you ask.** Do you have a product that needs selling to the 659,000 people in the Toledo market.** Then you had better get in touch with your KATZ man right away regarding available time. The word "selling", you see, is spelled W-S-P-D in the Toledo area. To learn how to spell it in six other major markets, consult the list below. Like WSPD, all Fort Industry stations possess an alert aggressiveness that makes them your best buys in the markets they serve — if it's listeners who buy that you're after. THE FORT INDUSTRY COMPANY WSPD, Toledo. O. • WWVA, \^ heeling. W. Va. • WMMN, Fairmont. Va. WLOK, Lima. O. • WAGA, Allanla. Ga. • WGBS, Miami. Fla. • WJBK, Detroit. Mich. WSPD-TV, Toledo, O. • WJBK-TV, Dclroil. Mich. • WAGA-TV, Atlanta. Ga. iSational Sales Headquarters: 488 Madison .4te., IS'eiv York 22. ELdorado 5-2455