Broadcasting (Oct - Dec 1950)

Record Details:

Title:
Broadcasting
Date:
Oct - Dec 1950
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting (Oct - Dec 1950)
Leaf #:
000522
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
November 10, 2022
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front office M YRON MAY, chief engineer KNAK Salt Lake City, to manager KNEU Provo. GARN CARTER, commercial manager KOVO Prove, to commercial manager KNEU. MORGAN RYAN, national sales manager and head N. Y. office of Liberty Broadcasting System, resigns to join Progressive Broadcasting System as district manager eastern division. BURN-SMITH Co. and DORA C. DODSON, Atlanta, named representatives by WDVA Danville, Va. FRANK JUNNEL to commercial manager KEYL (TV) San Antonio, Tex. Was with KCBD Lubbock and KROD El Paso as commercial manager. Replaces SHERRILL EDWARDS, resigned [Broadcasting, Oct. 9]. ELMER O. WAYNE, Curtis Publishing Co., Cleveland, to sales representative WGAR Cleveland. Replaces GLENN GILBERT, called to active service. AL MAFFIE, WTSA Brattleboro, Vt., to WEIM Fitchburg, Mass., as commercial and promotion manager. i LIONEL COLTON, N. Y., named national sales repre Mr. Junnel sentative for WERI Westerly, R. L New England representative remains BERTHA BANNAN, Boston. JOHN CALLOW to sales staff WOR New York. Was with WCBS New York and CBS research department. C. M. GARNES, acting general manager KERB Kermit, Tex., named general manager. PAUL J. PERREAULT, manager WTAO Cambridge, Mass., to acting AL T O O N A FIRST You're on the INSIDE with the OUTSIDE audience on WVAM. ONLY lOOO-wott fulltime coverage in Altoona and Central Pennsylvania. WARD JOHNSTOWN FIRST IS GODFREY 25 or 32? As a fact, HE'S BOTH! Godfrey's daytime show rates a 25.0 Hooper Godfrey's Talent Scouts has a 32.4 in Johnstown HOOPERFIRST Godfrey & WARD Repreisented by Weed & Gompan; manager WNBH-WFMR (FM) New Bedford, Mass. JOHN B. BURNS, salesman and promotion manager KROC Rochester, Minn., to sales staff WGN Chicago. ALBERT SCHERB, WGN Chicago sales staff, transfers to local TV sales at station. WILLIAM DAVIS will leave sales staff WGN-TV soon to return to active Navy duty. Expects to be assigned to staff of commandant of Naval Air Tactical Group in California. J. GERALD MAYER, SCOTT G. RIGBY and F. HAMILTON SEELEY form law firm, Mayer, Rigby & Seeley, succeeding former Mayer, Rigby & Ryan. Firm located at 1010 Vermont Ave., N.W., Washington, and will practice before departments and agencies of government. RUSS RYAN to KCNI Broken Bow, Neb., as assistant rnanager. Was with station before associations with MBS and WGN Chicago. W. S. HUNEFELD Jr., manager S. F. office KLX Oakland, recalled to active service as Lt. in Navy. ' WINI SCHAEFER, press representative WNBC-AM-FM and WNBT (TV) New York, appointed director of publicity for stations. Replaces SCHUYLER G. CHAPIN, who joins NBC national spot sales department as TV account executive. LOUIS A. SMITH, owner-operator agency of that name in Chicago, to WOR-AM-TV New York as western sales manager. Will headquarter in Chicago and be responsible for WOR sales between Buffalo and Denver, Minneapolis and New Orleans. etionaU • • • MILFORD JENSEN, operations director WCAL Northfield, Minn., appointed interim director Region IV National Assn. of Educational Broadcasters. . . . EDWARD LAMB, owner WICU (TV) Erie, Pa., presented gold embossed Bible by group of local civic leaders as token of "work done in advancing religious programming." HUGH B. TERRY, vice president and general manager KLZ Denver, named Denver County chairman for 1951 Easter Seal Campaign. . . . HERBERT L. KRUEGER, commercial manager WTAG-AM-FM Worcester, Mass., back at desk after leg operation. PAUL A. LOYET, vice president and resident manager WHO Des Moines, father of boy, Michael Paul, Oct. 20. TO BUILD WGAF New Voldosta, Ga., Outlet THE Valdosta Broadcasting Co. has announced plans to build a new fulltime AM station in Valdosta, Ga. The company was granted a CP in 1949 for WGAF to operate with 5 kw on 910 kc. George B. Cook, president of VBC, said the construction of the station will be timed to meet delivery of the equipment which already has been purchased. Board of directors of the firm includes four Valdosta business men: Mr. Cook, president; A. J. Strickland, vice president; L. 0. Smith, secretary-treasurer, and Tom Bush Smith. A. D. Ring & Co., Washington consulting engineers, will supervise construction of the station. The Jackson metropolitan area, in addition to a 32 per cent population gain the lost 10 years, has chalked up a 248 per cent increase in dollar volume retail trade and 322 per cent in wholesale sales. Truly a big market . . . and getting bigger. REPRESENTED NATIONALLY GEORGE P. HOLLINGBERY CO. Page 48 • October 30, 1950 BROADCASTING • Telecasting