Broadcasting (Oct - Dec 1950)

Record Details:

Title:
Broadcasting
Date:
Oct - Dec 1950
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting (Oct - Dec 1950)
Leaf #:
000925
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
November 10, 2022
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

BROADCASTING TELECASTING THIS ISSUE: note ALTV BUYERS! Here's probably one of the most important collection of facts that you've ever glanced at. It concerns the homes that you and your clients get into for the dollars you spend in New York. Are you getting your money's worth? Study this table carefully . . . 1^ COST PER 1000 HOMES DELIVERED BY RADIO AND TV STATIONS IN METROPOLITAN NEW YORK ('A -hour nighttime comparison —October 19S0) lO New York Radio Stations All New York Television Stations 6:00-8:00 PM «3.50 '8.84 8:00 -10:00 PM 3.03 5.15 In other words, on a cost-per-1000 basis, New York television station rates are 153% higher than those for New York's AM stations during the early evening, 6:00 to 8:00 PM, and 70% higher during the 8:00 to 10:00 PM period. These facts are based on actual listening and viewing. TV's good, but you need the AM too to thoroughly and profitably cover the greatest group of markets in America! That means buying WOR —the station that sells more people, more goods, more often than any other station in the United States. NOTE: Ask us for a special and very informative study we have just made. It's called "An Appraisal of Radio Rates in New York."