Broadcasting (Oct - Dec 1950)

Record Details:

Title:
Broadcasting
Date:
Oct - Dec 1950
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting (Oct - Dec 1950)
Leaf #:
000927
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
November 10, 2022
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YANKEE is the answer. with 29 Home-Town Stations Coverage is a continuous study, nriarket by market, state by state — but not in New England. In this six-state area complete coverage is a one-network buy — The Yankee Network. For years these Yankee home-town stations — now reaching 29 markets — have answered the coverage question for hundreds of advertisers. They do this because in every market they deliver the large, ready-made local audience of Yankee and Mutual listeners. Every sales message has local impact — penetrates the entire trading area in the way that means sales results for local merchants. The Yankee Network is New England's largest regional network — the only one-package buy that gives you complete coverage, with thorough local coverage of individual markets. ;4ccc^it€Utcc U THE YANKEE NETWORK'S ^acutcUtc<M The Yankee Network, Inc. hA^nher of the Mutual Broadcasting System tROOKLINE AVENUE, BOSTON 15, MASS. Represented Nationally by EDWARD PETRY & CO., INC. td every Monday, 53rd issue (Year Book Number) published in February by Broadcasting Potlications, Inc., 870 National Press Building, Washington 4, D. C. Entered as second class matter March 14, 1933, at Post Office at Washington, D. C, under act of March S, 1879.