Broadcasting (Oct - Dec 1950)

Record Details:

Title:
Broadcasting
Date:
Oct - Dec 1950
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting (Oct - Dec 1950)
Leaf #:
000930
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
November 10, 2022
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I'M FIRST! So what? There isn't a radio station which can't claim some sort of first. Maybe first with left-handed defensive quarterbacks, or first to use diamond studded microphones, or what have you. We sport a few FIRSTS, too . . . profitable ones for those who take advantage of them. Such as: a show called "Club 1300". WFBRbuilt and produced. FIRST in rating against every kind of opposition thrown at it for ten years— from network soap operas to giveaways! Another one called Shoppin' Fun. Another called Every Woman's Hour. Others like Morning in Maryland, the Bob Landers Show, Homemakers Harmonies and more < . . a lot more . . . rate first with advertisers who want results. All right up there m the ratings— all with huge followings. All available to advertisers on a participating basis. Has your curiosity been tickled? Contact a John Blair man or WFBR direct. You'll be shown very clearly why, in Baltimore, you need ,5 piOHte^ WFBR ABC BASIC NETWORK • 5000 WATTS IN BALTIMORE, MD. REPRESENTED NATIONALLY BY JOHN BLAIR & COMPANY Page 6 December 4, 1950 I THE NEWSWEEKLY OF RADIO AND TELEVISIOK Puhlished Weekly by Broadcasting PublicatiOTis, Inc Executive, Editorial, Advertising and Circulation Offices 870 National Press Bidg. Washington 4, D. C. Telephone ME 1022 IN THIS BROADCASTING Radio Flexes Biceps Despite TV Top Policy Frequency Agency Seen Showerman Joins F&P as TV Sales Manager Rescue Officials Loud Radio's Storm Service New York Weathers Big Wind In Review — Peter and Mary Show; Lucky Commercials AFRA — Transcription Firms Sign Contract Herbert Heads NBC Radio Sales '49 AM-TV_ Revenues Hit Peak Road Opens for NAB-TV Ballcast Curbs Seen Prompt Decision Asked in Richards Case Electronics Industry Speeds Production Little Relief Seen in New Excess Profits Proposal. Civil Defense Agency Asked Schneider Defines the Role of RFD TELECASTING Starts on Page 51 DEPARTMENTS Agency Beat 12 Aircasters 50 AUied Arts 103 Editorial 46 FCC Actions 106 FCC Roundup Ill Feature of Week 10 Front Office 48 New Business 8 Upcoming On All Accounts .... 12 On Dotted Line 24 Open Mike 11^ Our Respects To . 4( Programs, Promotions Premiums lO; Public Interest U Strictly Business ... K Telerama 9' 27 WASHINGTON HEADQUARTERS SOL TAISHOFF, Editor and Publisher EDITORIAL: ART KING, Managing Editor; J. Franl Beatty, Rtifus Crater, Associate Editors; Fred Fitzgerald, News Editor; Tyler Nourse, Jo HaUey, Assist ants to the News Editor. STAFF: David Berlyn Lawrence Christopher, Ardinelle Duncan, Wilson D McCarthy, John Osbon. EDITORIAL ASSISTANTS Estelle Dobschultz, Kathryn Ann Jones, Pat Kowal czyk, Doris Lord, Allen Riley, Jean D. Statz, Keitl Trantow; Gladys L. Hall, Secretary to the Publisher BUSINESS: MAURY LONG, Business Manager; Win field R. Levi, Assistant Advertising Manager; Georg< L. Dant, Adv. Production Manager; Harry Stevens Classified Advertising Manager; Eleanor Scnadi Doris Orme. Judy Martin; B. T. Taishofif. Treasurer Irving C. Miller, Auditor and Office Manager Eunice Weston. CIRCULATION AND READERS' SERVICE: JOHN P COSGROVE, Manager; Jonah Gitlitz, Elame Haskell Grace Motta, Lillian Oliver, Warren Sheets. NEW YORK BUREAU 488 Madison Ave., Zone 22 PLaza 5-8355; EDITORIAL: Edwin H. James, Net York Editor; Florence SmaU, Agency Editor; PeV Dickerson, Assistant to New York Editor; Gretchei GrofE, Martha Koppel. Bruce Robertson, Senior Associate Editor. ADVERTISING: S. J. PAUL, Advertising Director Eleanor R. Manning. MUMMMM^MlMMB 360 N. Michigan Ave., Zone 1 CEntral 6-4115; William L. Thompson, Managers Jan' Pinkerton. ■' CHICAGO BUREAU HOLLYWOOD BUREAU Taft Building, HoUywoo( and Vine, Zone 28, HEmpstead 8181; David Glick man, West Coast Manager; Ann August. TORONTO: 417 Harbour Commission, ELgin 077£ James Montagnes. Broadcasting * Magazine was f oimded in 1931 b Broadcasting Publications Inc., usmg the tiue Broadcasting '—The News Magazine of the FijCt Estate. Broadcast Advertising * was acquired m lya and Broadcast Reporter in 1933. •Reg. U. S. Patent Office Copyright 1950 by Broadcasting Publications, Inc. Subscription Price: $7.00 Per Yeor, 25c P«r Copy BROADCASTING Telecast! _1