Broadcasting (Oct - Dec 1950)

Record Details:

Title:
Broadcasting
Date:
Oct - Dec 1950
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting (Oct - Dec 1950)
Leaf #:
000938
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
November 10, 2022
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LOCAL PRESTIGE IS IMPORTANT IN PACIFIC COAST NETWORK RADIO, TOO! D< 'on Lee's network prestige is "home-town" prestige in 45 important Pacific Coast marketing areas— and in 24 of these markets, Don Lee has the only network radio outlet. That, above all else, explains why Don Lee is the only network designed for complete local Pacific Coast radio coverage. With Don Lee, there is consistently good reception by Pacific Coast listeners because Don Lee— and only Don Lee— was built to meet the special Pacific Coast reception problems. Great distances between markets, mountain ranges (5,000 to 14,495 feet high) and low ground conductivity made it advisable to locate network stations within each of the many vital marketing areas. That's why the best, most economical coverage for the Pacific Coast is obtained with Don Lee's 45 local network radio outlets. Only Don Lee offers advertisers all the advantages of local selling, local influence and local prestige. That's important in selling and it's an exclusive Don Lee network selling advantage. With Don Lee you get local product acceptance where you want it— to meet your specialized marketing prob LEWis ALLEN WEISS, Chairman of the Board • willet h. brown. President • ward d. ingrim, Vice-President in Charge of Sales 1 3 1 3 north vine street, Hollywood 28, California • Represented Nationally by john blair & company Of 45 Major Pacific Coast Cities ONLY 10 have stations of all 4 networks 3 have Don Lee and 2 other network stations 8 have Don Lee and 1 other network station 24 have Don Lee and NO other network station r Page 14 • December 4, 1950 BROADCASTING • Telecasti