Broadcasting (Oct - Dec 1950)

Page scan 000939 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
Oct - Dec 1950
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting (Oct - Dec 1950)
Leaf #:
000939
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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lems. You buy coverage to fit your distiibution. No waste. You buv only what you need. Only Don Lee can broadcast your sales message to all the Pacific Coast radio families from a local network station located where thev live and where they spend their money. It's the most logical, the most economical, the 'Ijest received" coverage you can get for the Pacific Coast. That's why Don Lee consistently broadcasts more regionally sponsored programs than any other Pacific Coast network. Don Lee Stations on Parade: KVOE-SANTA ANA, CALIFORNIA Orange County has a population of over 200,000 and annual retail sales are nearly $200,000,000— and KVOE is the only radio station within the county. Only via this 24-year-old Don Lee station can you cover this market from the inside— 'LOCALITY— where the people live and spend their money. The Don Lee network covers the ^\^^OLE Pacific Coast market with 45 such strategically located stations. The Nation^s Greatest Regional Network DADCASTING • Telecasting December 4, 1950 • Page 15