Broadcasting (Oct - Dec 1950)

KFWB Hollj-^vood Nov. 28 cancelled all commercial time for 24-liour marathon to aid Community Chest in closing days of fund raising campaign. Station and Southern California Chapter, AAAA, cooperated in bringing radio, television, film and recording artists before microphone to stimulate volunteer solicitors in field to bring in required quotas. Solicitors reported via telephone with conversations with talent on broadcast. Generous Listeners WITHIN minutes after a plea was made for donations for a farm family whose baby had died away from home, KNOE Monroe, La., began receiving pledges from listeners. Irving Zeldman, program director for the station, had made the request on Happiness Exchange, when he heard that the baby had died in New Orleans and the family could not afford to transport the body home nor provide a In The Public Interest proper burial. The expenses were set at $75, but before Mr. Zeldman could halt the calls the station had received $110. Gets Fast Results A DOCTOR in Cleveland, Ohio, called WERE that city and asked that a message be read over the air, urging anyone with 0 type blood to call the Huron Road Hospital at once in order to save the life of a patient who needed 10 pints of blood. WERE put the announcement on immediately and re read it several times during its broadcast of the Cleveland Barons' hockey game. The doctor called the station again, some half -hour after the first appeal was made, and reported the hospital had been flooded with calls from listeners and .had obtained the necessary blood. ❖ ^ ^ Boost for History Teachers USE of a daily newsreel covering world events will be one of the methods of teaching history in San Antonio classrooms. WOAI-TV National Representative: EDWARD PETRY AND CO., INC. The BIG PLUS in Little Rock can be yours ... if you advertise on — NBCs Arkansas Powerhouse -KARK Send today for the illustrated brochure that gives the FACTS, and shows how you can put this PLUS to work for you in the sales oasis of fast-growing Arkansas. Just write us or ask your nearest Petry Representative for your copy! KflRK ATts T. K. BARTON Gen'/ Mgr. JULIAN F. HAAS Qomm'\ Mgr. San Antonio is donating used fil; of its daily Telenews progra along with the script, to the au visual department of the San tonio Independent School Distri"! The films and scripts are eomp and edited by International Ne Service and International Ne | Photos. They are to be deliveit to the school film library in weelj installments. I Cousins Found WHEN Sam Peskin decided to to Cleveland to join the Marines ' intended to spend his last civil hours with his cousins, Alice j Ruth Peskin. Since he had not } contact with them for 20 years, j had forgotten their married nan: he asked WDOK Cleveland to h him. He personally aired his stij over Symphony Sid, afternoon {jj show. Ten minutes later, a liste:^ phoned in a lead, and within iM an hour, Mr. Peskin was visit^ with Mrs. Alice Peskin Warmiijv. ton. ^ BERGEN VISIT KCBQ Records Eve/ WHEN a five-year-old polio tient at San Diego County Hospi ! recently asked her parents foi\ photograph of Edgar Bergei precocious pal, Charlie McCart S she really sparked a chain of eveij And Charlie, no woodenhead, r ) to the occasion. j The appeal was passed on j Kathleen Howell's parents to j National Foundation for Infan j Paralysis, whose county chairn forwarded the request to Writer Virginia McPherson. i appealed, in turn, to Mr. Berg who consented to make the ti KCBQ San Diego's special eve section setup a two-way pul,j address system at the hospital Charlie could chat with the j through a glass panel in the isc tion ward. The Regan tape recording mt at the airport and hospital played back that evening on KC]( Listeners heard Charlie quest the girl about her gifts and chuc' at his own gags, while a baby" the polio isolation ward wai' softly in the background. Charlie McCarthy — aided, course, by Mr. Bergen — chats u polio victim, Kathleen Howel ) Page 16 • December 4, 1950 BROADCASTING • Telecast