Broadcasting (Oct - Dec 1950)

Record Details:

Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

On All Accounts (Continued from page 12) er. He continued his journalon the Wabash paper, but his -a-curricular duties mainly rered around his running the camI food concession and handling Ibe of neckties and party favors, t husky Tom would have much k'erred to play football and jketball, but a broken leg during jfreshman year ended his athlerareer. [.fter three years at Wabash, ^re Tom was a member of Phi kima Delta and was "involved Icampus politics," he went to :k for the Emerson B. Knight j Indianapolis, making surveys i newspapers. Later he was a tsman for the Stafford EngravCo., same city, and production iiager for Lynch & Wilson ^ncy, Kokomo. Excursions into dealer help and planograph jiting fields preceded his inva-L of broadcasting as manager of l|GM Albuquerque in 1929. Dur?the '30s he was sales manager IWJDX Jackson, Miss., and the Ijnesota Radio Network, Minneiis, before gaining the "distinc'' of being the only radio direc NOR KATZ Named 'Man of the Year' ILTIMORE Advertising Club's 'c award committee has named j^ph Katz, head of the advertisr ing agency bear inq: his name, "M an of the Year" for 1950. The selection of Mr. Katz marks the first time in 20 years that the award has honored an advertising man. Basis for the selection of Mr. Katz often called ; dean of Baltimore advertising ii," is his distinguished career jhe advertising business and his dnued record for aiding "good .ses," the awards committee ed. The committee of judges in|led Chairman Louis E. Shecter, rLouis E. Shecter Advertising jsncy, Baltimore; William E. :.Bon, vice chairman, and former itimore Mayor Howard W. jtison. .3 trainmaster of the agency he labeled as a sort of "Union :ion for projects of all kinds," Katz has been enlisted by city lers to aid civic projects such lark loan, recreation fund, slum ranee drive, fight to obtain dogs medical research, cancer cam?n, the celebrated "business is d!" promotion, victory loans ing World War II, United ish Appeal and many others. the Advertising Council and '&sury Dept.'s Victory Loan ;es during the war, Mr. Katz luced transcribed radio props. iOADCASTING • Tel, tor Montgomery Ward ever had. He "wrote, produced, transcribed, and shipped" Ward's Neighbor Jim program, which was carried on 85 stations across the country. Tom's 10-year stretch with WNAX in Sioux City began Jan. 1, 1940. Before he resigned to start his own agency, he "didn't sleep well for three months worrying about opening my shop — then missed a lot of sleep for three more months after I got started, worry-, ing over whether our work would be good enough to keep our clients — but we haven't lost any clients yet, so now I am beginning to sleep well," he says. A '52-Weeks' Philosophy Tom Lathrop believes in radio "by the year — 52 weeks." "Thirteen is an unlucky number and 26 is the name of a dice game," he says. "The station with a high turnover of clients has the situation reversed — it should build for clients a fast turnover of merchandise." He has never sold "spot announcements" as such. He sees them as "adjacencies." Tom says his great success with mail order radio at WNAX — "a great station, made great by Cowles procedure and methods — actually put him in the agency business. He likes to tell about his wedding day, to the former Patricia Dalton, who was a John Powers model in New York when he pursued her: "Patricia had breakfast in Chicago the morning of Oct. 22, 1938, we were married in Jackson, Miss., at 4 p.m., arrested in Hattiesburg at 6 p.m. on fictitious charges by a client (Chicago & Southern) because I wouldn't pay $64 overweight baggage charges not incurred by my bride on her way south, and we got sick on too much flounder in Biloxi at 9 p.m. — it was quite a day." Tommy, Larry & Mike The Lathrops have three sons, Tommy, 11; Larry, 8; and Mike, 4, the two youngest of whom "were named Elizabeth before they were born." Mrs. Lathrop is a Cub Scout den mother and feels that every time she has the Cubs at her home, on Country Club Boulevard in Sioux City, it is a "supreme test for the structural qualities of the house." Tom is a 32d degi-ee Mason, belongs to Abu-Bekr Shrine, the Sioux City Club, and the Sioux City Country Club. Wins Verdict ROY LAPLANTE former Philadelphia radio announcer won a $15,000 verdict in U. S. District Court on the ground that he suffered humiliation and loss of dignity through the advertising methods of an Upper Darby women's clothing store. Mr. Laplante, now employed by ABC in New York, said the firm used his name without permission in sending potential customers credit slips to apply to purchases. casting CHOSE MAGh4ECORDER For every purpose . . . every purse! PT6 SERIES Most widely used pro■fessional tape recorder in the world. PT63 SERIES Three heads to erase, record, and monitorfrom the tape. PT7 SERIES A complete console for only $950.00. Outstanding features and f I exi bi I ity. Models for portable or rack mount also available. THE FIRST CHOICE OF RADIO ENGINEERS HIGH FIDELITY, LOW COST Only Magnecord offers you such high fidelity at such low cost. Magnecorder frequency response: 50 -1 5 kc ± 2 db. Signal-noise ratio: 50 db. Harmonic distortion less than 2%. Meets N. A. B. standards. More radio engineers use Magnecorders than all professional tape recorders combinedl GREATEST FLEXIBILITY Mount a Magnecorder in a rack or console cabinet for delayed studio or network shows. Slip it into its really portable cases for remotes. Add to your Magnecord equipment as you need it — combine Magnecorders to suit every purpose. MORE FEATURES Your Magnecorder, new or old, now can have 3 heads (separate erase, record, and playback) to permit monitoring from tape. Three speeds (15" — ZVj" — 3%" — up to an hour on a 7" reel) available on both PT6 and PT63 equipment. Dual track heads also available if desired. Write for NEW CATALOG MAGNECORD, INC., Dept. B-1 2 360 North Michigan Avenue, Chicago 1, III. Send me latest catalog of Magnecord Equipment. No Company Address City. Zone Stale.. December 11, 1950 • Page 35