Broadcasting (Oct - Dec 1950)

Folksy Footnote SHOWING the hand of a New England culturist, "a proud mother" from Cambridge, Mass., has taken to task the WCOP Boston "management," the station reports. The irate writer disparages the use of the term "folks" by radio announcers to describe the radio audience. She's agin it because (1) the dictionary shows only "folk" — and even that indicates "people," stamping the word as a colloquialism ; (2) during World War II "communistically inclined men" used the word to apply to "boys from the countryside to create a camaraderie. . ." Craig Lawrence, WCOP general manager, wonders "how Yankton, Shenandoah and Clay Center would answer this one." RADIO VEHICLES Defense Value Stressed IMPORTANCE of radio-equipped vehicles in the civil defense effort was outlined last week in a special meeting attended by officials of KCMO-FM Kansas City, Mo., Transit Radio outlet, and the Kansas City Public Service Co. Station and company have a working arrangement. Civil defense authorities, who would broadcast over KCMO's FM facilities, were shown how radioequipped busses could be dispatched to any part of the city for vital transportation work. Approximately 300 vehicles of the Public Service Co. have been equipped with FM receivers and additional units are being installed each week, according to KCMO, which estimates that as many as 35,000 people could be reached with bulletins during any peak hour in the event of an emergency. 1897 fofjn mHion ileto 1950 FUNERAL services were held last Tuesday for John Wilson New, 53, general sales manager for WTARAM-TV Norfolk, Va., who died Dec. 3 following a two-months illness. Death was attributed to complications resulting from a heart condition. Mr. New had served on the WTAR staff for 17 years and had lived in Norfolk for 32 years. He was past president of the Virginia Assn. of Broadcasters and was active in Norfolk in many civic efforts, including the Community Chest and American Red Cross. Mr. New NEW ORLEANS MARKET PICTURE SHARE OF AUDIENCE 8 a. m. to 12 noon 1 2 noon to 6 p. m. Open Vi Hr. Daytime Rates Power Watts 21.1 23.7 50,000 20.8 15.7 84.00 50,000 20.2 11.1 36.00 5,000 12.4 16.2 36.00 5,000 WNOE STATION A STATION B STATION C WNOE Leads in New Orleans Morning and Afternoon — latest Conlan Survey — Buy WNOE Now! 1 Minute Spots On 50,000 Watts WNOE Only $13.00 Each (360 Time Rate) For 5 State Coverage, Daily Mail Tells The Tale. 1060 On The Dial — Maximum Powsr — 50,000 Watts Greatest Coverge, Lowest Cost 24 Hour Daily Operation — 5,000 Night 360 N. Michigan Aye., Chicago NATIONAL DA TCI REPRESENTATIVES "^^^ Lexington Ave., N. Y. C Fronklin 2-7979 IIH-ILL Murray Hill 4-2549 WNOE —THE JAMES A. NOE STATION— MBS Born in Portsmouth, Va., Sept. 30, 1897, Mr. New was son of the late William L. t Bettie Borum New, of that c He married the former Doro Adams, who -survives him al' v/ith one daughter, Dorothy. Mr. New was named presid of the Virginia Assn. of Bro^ casters in August 1948 and serone term. Prior to his service WTAR, which began in 1933, was an employe of Dunn & Br street, marketing statistics firn; The WTAR executive also wa member of the board of stewai of the Ghent Methodist Church a a past president of the Lions CI and the Advertising Club. He a belonged to the Virginia Yacht a Country Club and Norfolk Loo No. 38, BPOE, and for many ye; served as interlocutor in the E Club minstrel shows. JOLSON MEDAL Truman Awards to Wid PRESIDENT TRUMAN 1 awarded the Medal of Merit to ■ late Al Jolson, famed radio-mot picture-stage entertainer, for se ices performed in Korea. The pi entation was made last Wedn day at the Pentagon in Washi; ton, D. C, by Defense Secret. George C. Marshall, to Mr. Jolso adopted son, Asa Jolson. i The Defense Dept. noted t] Mr. Jolson "gave of his talent tiringly and unceasingly for t strenuous weeks to entertain troi in Korea and Japan" shortly fore his death. The trip, the partment said, was made at entertainer's personal expense was the case in similar journ during World War I and II. In Congress, Rep. Louis B. E ler (D-N.Y.) has introduced bill (HR 9766) which would per; the President to award post mously the Congressional Medal Honor to the "Jazz Singer." " singer died Oct. 23 in San Pr Cisco from a heart attack upon turn from his battleground t [Broadcasting • Telecasti Oct. 30]. Lever Switch LEVER Bros, will switch prod sponsorship of the Arthur Godf Show, 10-10:15 a.m. on CBS, fi Spry to Rinso. Effective Dec. the time of Lever segment of show will be changed when 11 i stations will be added. The i time will be the 10:15-30 a.m. j tion of the 1%-hour show ove total of 175 CBS stations. Ri rauff & Ryan, New York, is agency. Page 36 • December 11, 1950 BROADCASTING • Telecasti