Broadcasting (Oct - Dec 1950)

Tops in Tops in Birmingham among all ANOmen's programs on all stations! That's what Hooper and Pulse'' both reveal about "Moments with Mimi," WAPI's sparkling daily women's show starring Mimi Dennis. town, Town house^vives, who listen to "Moments with ^ilimi" more than to any other women's show, have more to spend than ever before, too, because Birmingham is booming with business and industrial activity. that's That's a double-barreled reason — highest women's-program rating plus bustling market — wliy "Moments with Mimi" is Birmingham's most effective buy for advertisers who want to reach housewives. "Mimi" "Mimi"— Birmingham's authority for news of fashions, beauty care, cooking and homemaking —is available on a participating basis. For details and choice one-minute availabilities, just call us or Radio Sales. YODER TO KNBC Is General Manager, Replaces Elwood •Huoper: May-Sepl. 1950 Pulse: Sepl.-Ocl. 1950 WAPI "The Voice of Ahbama" CBS in Birmingham Represented by Radio Sales ANNOUNCEMENT of Lloyd E. Yoder's transfer from general manager of KOA Denver to be general manager of KNBC San Francisco [Closed Circuit, Dec. 4] was made by NBC last week. Mr. Yoder, who has served NBC for 23 years, returns to the city where he started with the network. ^ He joined NBC as manager of the Western Division press department in San Francisco in 1927, later was e-eneral manager of KPO and KGO San Francisco, when the network still owned the Red and Blue networks. Mr. Yoder succeeds John W. Elwood, another NBC veteran, who retired as KNBC general manager effective last Oct. 15. His appointment is effective Jan. 1. Mr. Yoder became general manager of KOA in 1939 after mana<?ing the two San Francisco properties for two years. He served in the Navy during World War II with the rank of lieutenant commander. Forows Kopf Transfer The shift of Mr. Yoder to San Francisco is the second replacement for management of an NBC owned-and-operated station within a fortnight. Harry C. Kopf, a week before, was transferred from vice president in charge of radio network sales to be vice president in charge of the Central Division, a position including management of WMAQ Chicago, to succeed I. E. (Chic) Showerman [Broadcasting • Telecasting, Dec. 4]. Mr. Showerman left the network to join Free & Peters as chief of television. A third station management appointment, created by Mr. Yoder's leaving KOA, now must be made. At week's end no KOA manager had been selected. 'AMOS 'N' ANDY' Rexall Sets Sponsorship NEGOTIATIONS were completed last Monday for the Rexall Drug Co. Amos 'n' Andy contract calling for sponsorship of the CBS comedy show by the drug company starting: Jan. 7 for 23 wseks [Broadcasting • Telecasting. Nov. 13, 6]. Program will continue to be heard at present time, Sunday, 7:30-8 p.m. (EST). Last broadcast under the current sponsor. Lever Bros., is Dec. 31. According to tenms of the contract, Rexall has been given first refusal rights on the show for the fall season. No provisions are included for television rights to the comedy team, according to an executive of the Rexall agency, BBDO, Los Angeles. The drug company wound up its sponsorship of NBC Richard Diamond, Private Detective Dec. C. As yet it has no plans for a summer show to follow the last ^??!os 'n' Andy broadcast June 10. YODER Critics Awards SECOND annual Author Meets th( Critics Awards for the work of out standing American writers, of thi best work of fiction of the year an' the best work on non-fiction, wil be announced on Author Meets th< Critics, Jan. 28 on A.BC, Martii Stone, producer, has revealei The awards consist of two iit tional literary prizes to the author Approximately 126 critics througl out the country participated in th' selection of the winning authors. TAPE RECORDING EXPANDS Survey Finds 95% of Stations Covered Have Equipmert GRANGE ATTACK Calls NARBA 'Injustice' FIRST mention in Congress of the new NARBA pact signed in November was a blistering attack on the agreement by the National Grange. The resolution, adopted unanimously by the Grange at its annual meeting Nov. 17 in Minneapolis [Broadcasting • Telecasting, Nov. 20], was entered in the Dec. 1 Congressional Record by Sen. Irving Ives (R-N. Y.). Labeling the treaty "a gross injustice to the rural families of the U. S.," the Grange resolution charged the treaty's clear-channel concessions to other countries would cause interference to U. S. clearchannel service to farm listeners. The resolution, which instructs the Grange's Washington office to oppose Senate ratification of the treaty, pointed out that it would "preclude at least on a number of clear-channels the only means of improving rural radio coverage, namely through use of adequate power on clear-channel stations. . ." The new five-year North American Regional Broadcasting Agreement must be ratified by the Senate before it can become part of the U. S. policy. TAPE RECORDING equipment is now owned by 959c of the stations responding to a BBDO questionnaire, and sound recording tape may eventually be used for commercials, open-end shows and transcription libraries. These facts were found in a survey of 1,125 station engineers, 56'^7c of those contacted, and reported by Minnesota Mining & Mfg. Co. Stations with tape equipment average 2% units per outlet. Of those which do not have tape equipment, 86 reportedly plan to acquire such equipment. Open-end shows on tape reportedly could be handled by 90 '^1 of the stations — using two playback units and leader and timing tape. Commercials could be handled on the same equipment at 80'"/ of the stations and 78 ''r said they could use a music library on the same basis. Recommended Speed Speed of 7V2 inches-per-second for a tape library service was recommended by 79 '~f of the station engineers reporting. Direct tape-toair broadcasts were the practice at 549'r of the stations while 44t"c said they sometimes put tape recorded material on a disc before broadcasting. Among the various uses reported for tape recording equipment were the following: Delayed broadcasts, 97%; remote pickup, 95 ''7; show building, 559^; sound effects, 28''f ; auditions, 289'c. Economies of tape recording were voiced by 88 0 the engineers who replied. Commenting on the increased us of tape recording equipment in th radio industry, R. J. Gavin, sale manager for Scotch brand soun recording tape at Minnesota Min ing & Mfg. Co., said: "This doesn' mean that tomorrow the radio sta' tions will all switch to tape fo their commercials and open-enr shows and transcription librarie; But it does indicate that more tha: | three-fourths of the stations al '; ready have the equipment to do i1j and that most of the rest of ther| plan to get the equipment. That i 'i itself is significant, we believe." J ELECT CONDON Heads Okla. AP Radiomei GLENN CONDON, KRMG Tuls news editor, was elected presiden of the Oklahoma AP Broadcaster at the organization's Novembe meeting at Oklahoma City's Bilt more Hotel, it has been announced Principal speaker at the meet ing, Oliver Gramling, assistant gen eral manager of the AP, discusse "History of AP Radio to Date. Stuart Harrell, head of Oklahom U.'s school of journalism, an nounced the university is publish ing a pronunciation glossary c Oklahoma state place-names at thf suggestion of Mr. Condon. M. E Bonebrake, KOCY Oklahoma Cit manager, presided. Page 38 • December 11, 1950 BROADCASTING • Telecastinl