Broadcasting (Oct - Dec 1950)

CANADA REGIONAL o^Z. %'L ONTARIO and English-language stations of Quebec formed the Central Canada Broadcasters Assn. at Toronto on Dec. 3 at a one-day meeting at the Royal York Hotel [BROADCASTING • Telecasting, Dec. 4]. About 40 broadcasting station personnel attended the session. Ralph Snelgrove, CKBB Barrie, was elected president; Lyman Potts, CKOC Hamilton, vice president, and Tom Quigley, CFCF Montreal, secretary-treasurer. Mr. Snelgrove is a past chairman of the board of the Canadian Assn. of Broadcasters. Both Messrs. Potts and Quigley are production men on their stations, reportedly the first time that men not owners or managers of stations have been elected to office of Canadian regional associations. A report was given on the Canadian copyright situation by J. T. Allard, CAB general manager, and Harold Moon, assistant Canadian general manager of BMI Canada, Ltd., Toronto. Withdrawal by the French music society of its request for a separate copyright tariff, which had recently been requested of the Canadian Copyright Appeal Board, was reported. Mr. Moon urged Canadian stations to promote BMI Canadian tunes, which the stations, as owners of BMI Canada Ltd., own. Discussion on various aspects of the copyright situation was lengthy. A report on CAB activities since the annual meeting last February at Niagara Falls was made by William Burgoyne, CKTB St. Catherines, a small stations directors of the CAB. He stated that CAB di ShcuLd Know — A Station Is Known by the Audience It KEEPS! A long time ago KRNT, DES MOINES, got the audience. A close friendship was established that remains loyal and unbroken. The Hoopers show that, and they also show that KRNT continues to add to its immense family of listeners. Any advertiser who insists upon a successful radio campaign in the rich, ripe and ready CENTRAL IOWA market MUST call on KRNT to get the job done. To substantiate that fact, KRNT has scores of success stores or — take a look at the C. E. Hooper Audience Index, Des Moines, city zone, for May-thru-September, 1950. You'll see — KRNT LEADS IN EVERY TIME PERIOD! Chud . . . JJwdtA So. DES MOINES —♦the REGISTER AND TRIBUNE STATION REPRESENTED BY THE KAtZ AGENCY TJie tfation ■with the fabulous personalities and the astronomical Hoopers rectors have under consideration a Canadian version of the sales film "Lightning That Talks." A report on the preparations and appearances before the Royal Commission on Arts, Letters and Sciences at Ottawa, was made, and stations were urged to keep the subject of their operations before the public and business groups in the interest of free enterprise in radio broadcasting. Mr. Burgoyne stated that as a result of meetings with Quebec French-language stations, a sales office with French-speaking staff will be added to the CAB sales director's staff at Toronto. While only about half the 25 French-language stations now belong to the CAB, the move for a French sales staff at Toronto is expected to bring the remaining French-language station into the CAB. Gillin Award Plans The John J. Gillin Jr. Memorial award was reported on by both Mr. Burgoyne and Bill Cranston, CKOC Hamilton, chairman of the committee. The first award is to be made to a Canadian station for its public service activities in 1950 at the February CAB meeting at Quebec, with a plaque to be hung at the winning station for the year, and a clock-barometer to be presented to each winning station as a permanent award. Also reported by Mr. Burgoyne were CAB participation at NARBA, CAB public relations, wired radio developments at Montreal, civil defense developments, and safety measures for transmitter engineers. Afternoon session of the meeting included election of three directors from the newly formed CCBA to the 1951 CAB board. Those elected to represent the Ontario and Quebec English-language were Harry Sedgwick, CFRB Toronto; Murray Brown, CFPL London, and Mr. Burgoyne. Most of afternoon session was devoted to a showing of the newly developed radio versus newspaper circulation figures of Pat Freeman, CAB sales director. With charts, he showed how Bureau of Broadcast Measurement's latest survey figures showed radio stations far ahead in circulation over daily newspapers, week-end papers and magazines, for which Audit Bureau of Circulation figures were used. Detailed charts were shown for each province and also for regional areas. Rates Compared The first of a new series of charts, a by-product of Mr. Freeman's circulation estimates, was one showing BBM figures and hourly rates for Canadian stations, in comparison with Broadcast Measurement Bureau figures and hourly rates of a few representative U. S. stations. American stations charged about 100 <yr. higher rates than Canadian stations in same "radio circulation" groups, it was reported. From these charts, Mr. Freeman KSIL Lights Way QUICK action by KSIL Silver City, N. M., was credited with averting an airplane crash there last week. Pilot Wesley Hammond of Claypool, Ariz., tried to turn on his lights v/hile flying over Silver City and found them out or order. He buzzed the city and surrounding territory to attract attention. Jim Duncan, program director at KSIL, noticed the plane flying dangerously close to the KSIL tower and phoned the sheriff's office for information. The sheriff requested KSIL to send out appeals for private cars to proceed to the nearest airstrip at Hurley, N. M., more than 15 miles away, to provide emergency lighting for the landing. KSIL interrupted its CBS program three times with the appeal, and approximately 1,500 autos responded. Page 40 • December 11, 1950 pointed out to the Central Canadiai broadcasters that generally Cana dian stations had an inferiority complex as far as rates for theii services were concerned, compar ing their circulation with news papers in their areas. He urgec gradual eliminating of bulk buyin| discounts, re-examination of tini< classifications, frequency discounts and then pei'haps upping rates t( compensate for present low rate; in comparison to circulation. He reported that the CBC boarc of governors at a recent informa showing of these same charts hac been duly impressed at the lev rates charged by stations. Mr. Sedgwick wound up the dis cussion following Mr. Freeman'i presentation by saying that if Ca nadian stations were to chargi more they should also put mori money into public service program: and activities. A vote of thanks to Mr. Sedgwicl for his many years of guidanci and work for the Canadian broad casting industry was given bi members. Attending were: Jim Allard, CAB Ottawa: Gordoi Archibald, CHOV Pembroke: Jacl Beardall, CFOC Chatham; S. Brownlee Toronto; Bill Bennett, All-Canada Ra dio Facilities, Toronto; Murray Brown CFPL London; Ruth Beattie, CAI Toronto; William Burgoyne, CKTB St Catherines; Keith Chase, CFPL Lon don; Al Collins, CKLB Oshawa; Wi! liam Cranston. CKOC Hamilton; Arthu Dupont, CJAD Montreal ;_Jack Da-vid son, CKGB Timmins; Pat Freeman CAB Toronto: Waldo Holden. CFRI Toronto; Foster Hewitt, CKFH Toronto A. M. Haig, CJBQ Belleville; Bob Lec CHUM Toronto; Bill Mitchell and Ros McCreath, AJl-Canada Radio Facilities Toronto. L. Metcalf, CJOY Guelph; Ken Mars den, CFRB Toronto; James Montagnes BROADCASTING • TELECASTING Toronto; Harold Moon, BMI Canacl Ltd., Toronto; Lyman Potts, CKC( Hamilton: Tom Quigley, CFCF Mont real; Ken Soble, CHML Hamilton; Lei Smith, CKFH Toronto; Horace Stovin H. Stovin & Co., Toronto; Bill Stovin CJBQ Belleville; Harry Sedgwick CFRB Toronto; Leigh Stubbs, CHTB Toronto; William Slatter, CJOY Guelph Ralph Snelgrove, CKBB Barrie; Jacl Slatter, Radio Representatives Ltd. Toronto; Doug Trowles, CFPL London C. Wingrove, CKTB St. Catherines Bill Valentine, CFRB Toronto; ani Lloyd Westmoreland, CKOC Hamilton BROADCASTING • Telecastinj