Broadcasting (Oct - Dec 1950)

Page scan 0001081 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
Oct - Dec 1950
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting (Oct - Dec 1950)
Leaf #:
0001081
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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HONEST ANSWERS to Akron^s "fouled-up^^ listening survey: In less than a year, WCUE — Akron's only independent station — has made the network outlets in the Rubber City sit up and take notice. Such notice, in fact, that even audience surveys have, apparently, to be "Hypoed" to keep the facts of radio listenership from being known. With all due respect to audience surveys, we believe you are entitled to honest answers to the following questions before you can evaluate the current Akron Survey. ARE ALL STATIONS IN AKRON SUBSCRIBING TO THE SURVEY? No. WCUE has withdrawn its support because we do not believe the survey, under present conditions, can accurately measure the listening preferences of Akron area residents. WHY DOESN'T THE SURVEY ACCURATELY MEASURE LISTENERSHIP? ^ We believe high pressure telephone promotions now being conducted by two of the network outlets in Akron, awarding prizes up to $1000.00, will make accurate measurement impossible. Especially since winning a prize is dependent on the listener referring to the station's call letters when called. Akron Ohio 's only Independent Station HOW DID THIS SURVEY GET STARTED? Not long ago, WCUE and other Akron stations asked an audience survey firm to make an October-through-April survey in the area. As soon as arrangements were completed, these 2 network outlets started their high pressure telephone promotions. WCUE spotted the joker and immediately withdrew its support. But the network affiliates had the survey continued. WHEN WILL ACCURATE AUDIENCE SURVEY FIGURES BE AVAILABLE? WCUE hopes they will be available soon. After the hypodermic effect of the promotions wears off, WCUE will be happy to join in an area-wide survey, which, we believe, will accurately measure listenership. WHY ARE SOME STATIONS AFRAID OF AN UNBIASED SURVEY? We don't know. But the fact that they apparently are, is pretty good evidence that WCUE has become a major factor in the Akron market. ... a factor they wish you didn't know. . .but a factor which everybody in Akron knows gets the most results for the most advertisers. SEE YOUR FORJOE MAN FOR DETAILS DADC ASTING • Telecasting December 11, 1950 • Paiie 41