Broadcasting (Oct - Dec 1950)

Stations (Continued from page 26) tions business in all its forms must survive and we must have profits in some manner to give the government to service the enormous debt we are going to have." Edgar T. Bell, general manager of KTOK Oklahoma City, said most of the station's increase has come from new business, with 109c from old accounts increasing. "We are bullish on AM but are getting set to file for TV. We will go color at the start." Hugh B. Terry, general manager of KLZ Denver, expects institutional advertising to appear if an excess profits tax is applied, offsetting drops in autos, appliances, housing and other items affected by credit restrictions and scarcity. National spot and local should gain, he said, but AM network likely will not increase. "Sales will be tougher, advertising more necessary," he observed. Richard H. Mason, general manager of WPTF Raleigh, N. C, looks for "an extremely active year" and finds military installations "an increasingly important business factor" in Eastern North Carolina. AM Holding Up Norman Boggs, executive vice president and general manager of WMCA New York, says spot AM is holding up particularly well despite the first flush of hysteria over TV. He said 1951 should find "AM listening on independent stations constantly increasing to new heights" and cost-per-thousand listeners going even lower. James Murray, station manager of KQV Pittsburgh, said a war would have little effect on radio in that industrial city. Harold P. Danforth, president and general manager of WDBOAM-FM Orlando, Fla., said the area's populatiSh has been rising for a decade and promises to attract more people due to the war scare and growth of small industries. Craig Lawrence, executive vice president of WCOP Boston, pre WMFG BRVGHTEST diets better local and national spot business will continue throughout 1951. Radio is the best summer medium in New England, he reminded, because of resort and tourist industries. I. R. Lounsberry, president of WGR Buffalo, predicts increases "for good AM stations" despite TV's dollar and audience competition. Mr. Shafto Mr. Lounsberry G. Richard Shafto, general manager of WIS-AM-FM Coltimbia, S. C, looks for a good radio and business year in that area, aided by a projected H-bomb plant and other defense activity. Pierre Boucheron, general manager of WGL Fort Wayne, Ind., feels radio "should be good during 1951" whether the U. S. enters an all-out war economy or simply rearms. Allen M. Woodall, president of WDAK Columbus, Ga., looking back on a record year, expects 1951 to be "bigger and better." Military activity is high in the area. William B. Quarton. general manager of WMT Cedar Rapids, Iowa, contends "inflation and defense spending are bound to put dollar volume above 1949-50." Hugh M. Smith, general manager of WCOV Montgomery, Ala., expects more all-time business records in Central Alabama due to military activity, high meat prices and possible newsprint shortage. Cy King, general manager of WEBR Buffalo, said: "At this moment local and national spot prospects appear good." Robert J. Burow, manager of WDAN Danville, 111., expects employment to hold steady or perhaps increase but notes that rationingmight hurt business "a little." He looks for at least a lO'r increase in station business over 1950. WH LB VIRGINIA V WEBC \ DULUTH \ TH : 7 WJMC i / RICE LAKE V WEAU ^ EAU CLAIRE "^2!^ ( -4:Lwise ~T '^^-'T MAOISOfi ti^ ! Ray P. Jordan, manager of WDBJ Roanoke, Va., believes "the constant growth of the Roanoke market will be continued." Industrial and farm prospects are "good," with defense activity increasing. Grant F. Ashbacker, WKBZ Muskegon, Mich., finds industrial employment increasing so "business looks good" in 1951. Jerome Sill, general manager of WMIL Milwaukee, expects taxes to open new sources of advertising. As a result of TV, he said, buyers of Class A time on network stations, program or spot, are now shopping for daytime on independents. Retail and industrial activity is "extremely high," he said. Transit Profitable Paul R. Fry, vice president of KBON-AM-FM Omaha, said local and national spot are at a record level and transit is becoming profitable. He added: "This successful two-station TV market should show no decline in general radio activity as radio, TV and transit all promote the industry together." Bill Michaels, station manager of KABC San Antonio, a military center, finds retail sales rising but reminds that San Antonians, like the rest of the country, are concerned primarily with the international situation and only secondarily with the effect on business. H. C. Wilder, president of WSYR Syracuse, anticipates higher factory employment and wages in case of a war economy, offsetting declines in hai-d goods, autos and building. Spending will be shifted to luxury items, however, and entertainment enterprises will do better, he believes, with TV and AM advertising continuing "good." Mr. Thomas Mr. Wilder Chet Thomas, general manager of KXOK-AM-FM St. Louis, said advertisers are now agreeing that radio is the only truly national medium though TV has, and will continue, to make great strides. "FM is showing signs of life for home listeners," he said, "and transit radio's year will be 1951." E. K. Hartenbower, general manager of KCMO-AM-FM Kansas City, sees "every indication" that business will continue to improve. Agriculture and livestock will continue at a high peak. E. J. Gluck, president of WSOC Charlotte, N. C., figures national spot and local sales will be good, with sales and promotion plans "directed towards aggressive selling on all fronts." Charles W. Balthrope, manager of KITE San Antonio, said "it will happen again," in recalling the transfusion advertising received in the last war, with high prices ant tax developments. William Newens, vice presiden of KOIL Omaha, believes an exces: profits tax will stimulate radio buy ing though there will be shortage: during an adjustm.ent period. This in turn, would bring a transitioi from selling to institutional copy "resulting in rather heavy sched ules." Simon R. Goldman, vice pre.si dent and manager of WJTN-AM FM Jamestown, N. Y., predictec retailers will use more radio to in crease volume and keep costs down Local industrial firms and nationa spot advertisers are showing greater interest in radio, he added; R. B. Westergaard, WN05^ Knoxville, Tenn., notes increased activity in Tennessee Valley Au thority and Oak Ridge projects. Ir case of industrial conversion to wa: production he predicts "adveitisinj from certain categories could de^ crease with others taking up th( slack." Harry S. Hyett, manager o WEAU Eau Claire, Wis., antici pates "a conservative increase ii both local and national spot," witl several inquiries from farm ac counts. Anticipate Business Increase Ken Church, vice president anc general manager of WIBC Indian apolis, said a local Chamber 0 Commerce survey showed leadin? firms anticipate a 6.7% business increase in 1951. Robert R. Tincher, vice presiden! of WNAX Yankton, S. D., expect;, food and drug expansion whil<: durable goods advertising budgets decline. Production controls wilr permit "very little increase in T^ sets-in-use" during 1951, he sug. gested, whereas newsprint short ages will bring more income to AlV radio. Victor C. Diehm, managing partj ner of WAZL Hazleton, Pa., fean 1 ising operational costs as business lises. Local stores and such re: gional establishments as bakeriej and breweries are buying mor^ time, he said. J. M. Higgins, manager of WTH§ Terre Haute, Ind., looking at 30% increase over 1949 after fou years on the air, expects an addi tional gain in 1951 "sufficient t air more public service needs Business runs along at a stead, pace in Terre Haute, he said. Harben Daniel, president anU general manager of WSAV Savarl nah, Ga., contended radio "as Amei j ica's No. 1 mass medium will ge Nancy McIver TRAVELS THE WORLD (Formerly Nancy Grey 1,11 WTM,T— NBC) WHFC Chicago WEHS-FH 2-2:30 Mon. thru Sat Slie entertains — and sells — anii sells Participations Aiailahle MARSHALL PRODUCTIONS INC8RP0RATEC 40th Floor Bankers BIdg., Chicago 3 Radio — Shows to fit your budget — TV Page 56 • December 25, 1950 BROADCASTING • Telecastin;