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YESTERDAY and TODAY
in
Central Indiana
WFBM-TV
Yesterday ....
On May 30, 1949 there were 2500 Sets in WFBMTV's coverage area.
Today .... there are
102,000
Sets in use in WFBM-TV's coverage area
In planning your TV coverage remember to TAKE A CLOSE LOOK at the Central Indiana Market — COMPLETELY COVERED by WFBM-TV.
Represented nationally by The Katz Agency Inc.
WFBM-TV
Channel
6
"JImL JUL S/tditmcL
telestatus
Reasons For Set Buyinc Studied in Survey
(Report 143)
GOOD programs rank as the number one reason why people who don't own TV sets are considering purchase of one, according to a survey completed last month for Electric League of Los Angeles Inc., The consumer study made by Facts Consolidated, research firm, in cooperation with Hixson & Jorgenson Inc., advertising agency servicing the ELLA account, included interviews with approximately 500 non-set owners in about 12 major areas of greater Los Angeles.
It showed that 31% of interviewees would purchase a receiver set because of the good programs now appearing on TV screens. Inexpensive entertainment at home and family considerations closely followed programming as primary arguments carrying most weight with the non-set owning public.
It revealed (1) 25% of those interviewed felt TV is good for shut-ins; (2) 24%. thought TV keeps the family together; (3) 24% believe video is good for children.
Other considerations were an expectancy that credit controls would become stiff er and that prices would rise. One portion of the survey revealed that most of the non-set owners did not know prices of TV receivers had dropped in the past year. Nearly 75% of those interviewed either thought prices were higher, the same or didn't know if any change had taken place.
Further breakdowns revealed
that the younger age group place a higher value on the fact that "television is cheaper than going out" than do their elders. This younger segment, particularly families with children under 15 years of age, also attach more meaning to the fact that "TV keeps the family together."
* * *
KING-TV Seattle Sets New Rates
KING-TV Seattle will put Rate Card No. 7 into effect on the first of the year, raising the basic hourly rate to $400. One minute announcements in Class A time (6:59-10:31 p.m., Mon.-Fri.; 12:59-10:31, Sat., Sun., holidays) will become $70.
In class B time (5:59-6:59 p.m., Mon.-Fri.; 10:31-11:01 p.m., daily) the new hourly rate on a one time basis is set at $300 and minute spots at $50. For Class C time the basic rate is $200 an hour and $35 for spots of one minute or less. ^ ^ %
KPRC-TV Houston Surveys Viewers
IN the Houston television market, serviced by KPRC-TV, 65.5% of the set owners view TV every night of the week. This was among the facts gathered by the station in a survey to determine set owners program wants in the area.
Jack Harris, KPRC-TV general manager, reports that TV owners want more straight dramatic
shows, mystery dramas, westerr dramas, full length feature films and educational features. Ovei 1,500 set owners responded.
It also was found that TV is viewed for three hours or more £ night in 97.4% of the homes. View ing of six hours or more per nigh' was reported in 39.3% of the cases TV set-owning families stay a home more, 89% of the respondent: said. The reading of evening news papers is done less now by 32 '7, while 53% of those responding sai< they read magazines less. A de crease in radio listening was re ported by 91%.
* * *
Sponsor Identification Surveyed by Trendex
STATISTICS on sponsor identifi cation on network TV program are being included in the Decembe Trendex television report, Trende; Inc., New York, has announced.
Programs with the highest spon sor identification index durinj October-November, the months in eluded in the December report were:
Den'
.Program Corract Wrong Knov
1. Godfrey's Talent
Scouts 94.7 0.0 5.3
T. J. Lipton Co.
2. Toast of Town 90.3 0.8 8.9
Lincoln-Mercury
3. Kraft TV Theatre 87.2 0.7 12.1
Kraft Food Co.
4. Lux Video Theatre 86.5 2.0 ll.S
Lever 8ros.
5. Star Theatre 86.4 2.1 ll.S
Texas Co.
Weekly Television Summary
-December 25, 1950, Telecasting Survey
City
Albuquerque Ames Atlonta Baltimore Binghamton Birmingham Bloomington Boston Buffalo Charlotte Chicago Cincinnati Cleveland Columbus Dallas,
Ft. Worth Davenport
Outlets On Air Sets in Area
KOB-TV 5,700
WOl-TV 30,198
WAGA-TV, WSB-TV 67,800
WAAM, WBAL-TV, WMAR-TV 252,226
WNBF-TV 27,154
WAFM-TV, WBRC-TV 27,500
WTTV 12,200
WBZ-TV, WNAC-TV 609,388
WBEN-TV 160,180
WBTV 43,504
WBKB, WENR-TV, WGN-TV, WNBQ 737,407
WCPO-TV, WKRC-TV, WIWT 223,000
WEWS, WNBK, WXEL 372,213
WBNS-TV, WLWC, WTVN 122,000
KRID-TV, WFAA-TV, WBAP-TV WOC-TV
Quad Cities Include Davenport, Moline, Rock Ise., E. Moline WHIO-TV, WIWD WJBK-TV, WWJ-TV, WXYZ-TV WICU
Dayton
Detroit
Erie
F!. WorthDallas
Grand Rapids
Greensboro
Houston
HuntingtonCharleston
Indianapolis
Jacksonville
Johnstown
KalamazooBottle Creek
Kansas City
Lancaster
Lansing
Los Angeles
WBAP-TV, WLAV-TV WFMY-TV KPRC-TV
WSAI-TV WFBM-TV WMBR-TV WJAC-TV
KRlD-TV, WFAA-TV
91,877 32,199
146,000 376,706 42,576
91,877 97,166 35,901 55,054
30,000 102,000 22,000 54,472
95,860 83,450 71,951 32,500
831,232
City
Outlets On Air
Louisville
WAVE-TV, WHAS-TV
Memphis
WMCT
Miami
WTVJ
Milwaukee
WTMJ-TV
Minn.-St. Paul
KSTP-TV, WTCN-TV
Nashville
WSM-TV
New Haven
WNHC-TV
New Orleans
WDSU-TV
New York
WABD, WCBS-TV, WJZ-TV, WNBT WOR-TV, WPIX
Newark
WATV inc. in N. Y. Estimate
Norfolk
WTAR-TV
Oklahoma City
WKY-TV
Omaha
KMTV, WOW-TV
Philadelphia
WCAU-TV, WFIL-TV, WPTZ
Phoenix
KPHO-TV
Pittsburgh
WDTV
Providence
WJAR-TV
Richmond
WTVR
Rochester
WHAM-TV
Rock Island
WHBF-TV
Quad Cities
Include Davenport, Moline, Rock Ise., E
Salt Lake City
KDYL-TV, KSL-TV
San Antonio
KEYL, WOAI-TV
San Diego
KFMEt-TV
Son Francisco
KGO-TV, KPiX, KRON-TV
Schenectady
WRGB
Albany-Troy
KING-TV
Seattle
St. Louis
KSD-TV
Syracuse
WHEN, WSYR-TV
Toledo
WSPD-TV
Tulsa
KOTV
Utica-Rome
WKTV
Washington
WMAL-TV, WNBW, WTOP-TV, WTTG
Wilmington
WDEL-TV
Sets in Are 65,75 64,42 45,00 189,50 188,10 16,72 114,70 43,59
1,875,00
44,54 61,74 53,58 725,00 22,90 180,00 100,33 51,71 61,11 32, i 9
Moline
33,95 35,85 69,50 127,06 125,00
55,60 221,50 88,11 60,C-0 48,15 30,20 205,83 53,46
WKZO-TV WDAF-TV WGAL-TV WJIM-TV
KECA-TV, KFI-TV, KLAC-TV, KNBH KTLA, KTSL, KTTV Total Markets on Air 63 Stations on Air 107
Editor's Note: Totals for each market represent estimated sets within televiewing area —
partially duplicated. Sources of set estimates are based on data from dealers, distributors, TV Circulation committees, electric companies aw manufacturers. Since many ore compiled monthly, some may remain unchanged in successive summaries. Total sets in all areas is nececsarii approximate.
Estimated Total Sets in Use 9,822,00 Where coverage areas overlap set counts may b
Page 64 • December 25, 1950
Telecasting • BROADCASTING