Broadcasting (July - Sep 1950)

IP film report Telestatus (Continued from page 62) car and bus fares from 10 cents to 12 cents. The Dallas Railway & Terminal Co., asking its fourth postwar increase July 15, listed TV as a factor keeping people home nights, thus reducing the number of riders. Three Outlets Dallas is served by three TV stations—WFAA-TV and KRLD-TV Dallas, and W B A P T V Fort Worth. * « * Nielsen Ratings Released for June MILTON BERLE's Texaco Star Theatre was the leading television program in June, according to the National Nielsen ratings of top television programs released last week. By size of audience and program popularity the top 10 programs as listed by A. C. Nielsen Co. were: AUDIENCE DELIVERED Number of TV Homes Reached In Total U.S. Homes Rank Program (000) 1. Texaco Star Theatre 3,189 2. Toast of the Town 1,994 3. Phiico TV Playhouse 1,994 4. Godfrey's Talent Scouts 1,877 5. Godfrey & Friends 1,871 6. M. Kane — Private Eye 1,634 7. Stop Music (Lorillard) 1,583 8. Lone Ranger 1,531 9. Lights Out 1,508 10. Fireside Theatre 1,506 PROGRAM POPULARITY Per Cent of TV Homes Reached In Program Cities Rank Program (%) 1. Texaco Star Theatre 61.7 2. Godfrey's Talent Scouts 50.4 3. Toast of the Town 42.4 4. Phiico TV Playhouse 37.5 5. Fireside Theatre 36.7 6. Godfrey & Friends 35.9 7. Lights Out 35.4 8. M. Kane — Private Eye 32.7 9. Original Amateur Hour 32.7 10. Goldbergs, The 32.7 NEWSPAPER RIVAL Sullivan Discusses TV Role TELEVISION should be looked at by newspapers as a rival and it has awakened newspapers to the fact that they are not the perfect instruments they sometimes felt they were, according to Matthew G. Sullivan, general circulation director for the Gannett Newspapers. Speaking on "Television and Newspaper Circulations" at the convention of the International Circulation Managers Assn. in Murray Bay, Canada, last month, Mr. Sullivan also stated that television should be good for newspapers. "Because it does pose a threat,"' he said, "it should drive editors into producing even better products." TELE-TURNER, mechanically operated, non-electric antenna rotor, being produced by Joseph Shaw Co., Toledo, Ohio, at retail price of $14.95. RING CROSBY Enterprises, Los Angeles, has contracted with Courneya Productions, that city, for series of 52 half-hour TV films featuring animals from World Jungle Compound, Thousand Oaks, Calif. First of series underway is comedy-mystery starring two chimpanzees in satirization of Sherlock Holmes and Dr. Watson. :t; * * WNBQ (TV) Chicago has signed for INS-Telenews 20-minute weekly news review. . . . Mel Williamson, executive secretary. Radio Directors Guild, Los Angeles, joins Mike Stokey Productions, Los Angeles, as producer. Mr. Williamson currently doing quarter-hour detective series, Mike Battle, for possible syndication. * !{: Galbreath Productions, Fort Wayne, Ind., has sold first of new syndicated commercial series to Griesedieck Bros. Brewing Co., St. Louis, for telecasting on KSD-TV this fall. . . . Jerry Fairbanks Productions, Hollywood, plans to open San Francisco branch this month. Ted Crofut, formerly film sales manager, Sarra Inc., Chicago, will be manager new office. . . . Kling Studios, Chicago, releasing two five-minute syndicated film strips. File Facts, featuring household hints, and Paradox, dramatic series. mm* Alexander Film Co., Colorado Springs, has published 42-page booklet on subject of creating spot film commercials for TV and theatre screen. Booklet titled "Scenarios," is available free to WAAM Seminar Plans COMPREHENSIVE television seminar, aimed at college students as far north as Pennsylvania and as far south as the Carolinas, is being set up by WAAM (TV) Baltimore working with three prominent Eastern Seaboard colleges, the station announced last week. Colleges cooperating with WAAM are Johns Hopkins U. (Baltimore), American U. (Washington) and Temple U. (Philadelphia). A steering committee, made up of university representatives, will work with Joel Chaseman, WAAM public relations director, to plan initial activities which will lead to the seminar in February or March 1951. Entire seminar will be held in the WAAM building which houses complete TV facilities. Among topics tentatively considered are production, personnel relations, education by TV, research and several general discussions. anyone directing request to Put , Relations Dept. . . . Century Te vision Productions, (Hollywoc film Wild Bill Elliott TV ser selected for national preview at i nual convention of National Aud Visual Educational Dealers Ass Aug. 1 at Sherman Hotel, Chica; Film honored by group as "b( exemplifies type of program whi' NAVED would recommend young television audiences throug out the nation." * * * Snader Telescriptions Corp., H ; lywood, has signed six top musir " artists for group of three-mini musical telescriptions now in pi duction. Artists include Lioi Hampton, Diana Flynn and He Jeffries. Firm plans to produce 4 films for coming year. Telescri> i: tions being produced through sr cial arrangement with AFM he£' James Petrillo, providing for d position of 5% of Snader sal into trust fund for musicians. . Robert Chase, formerly with pub' relations division of Western Eh trie Co., New York, named assista : to president of Murphy-Lillis In New York, motion picture and 1' film producer. Tele-Rex Co., New York, h' ~ completed plans for series of Z, . to 5-minute music shorts to be pi ' duced and distributed nationally i; . . . United Artists Television, Nc York, to handle Telesports Digei Harry Wismer sports prograi through national syndication. Pr ^ gram already has eight sponsors' t EGA FINANCES TV Expansion in Ita J A PORTION of funds allotted Italy under the Marshall Plan pr gram will be used to finance television station and some 40 T receiver sets, according to Andre Berding, ECA deputy director « information. ECA authorized a $340,000 loa to the Italian radio network, RA for construction of a station ar purchase of television sets in ar around Turin, Italy, looking towai development of a TV industry i that country, he said. "In due course," Mr. Berdin stated, "it is expected that Ita^ will follow the example of Britai and France in engaging in telev sion and that a new industry wij open up, manufacturing televisic sets which will employ a number < thousands of men." The station a ready has begun to telecast to tl 40 sets located in different poin around Turin and at different di tances in tests of the station efficiency, he added. nothing but smiles under our umbrella! Page 68 • July 24, 1950 Telecastitig • BROADCASTIN