Broadcasting (July - Sep 1950)

Page scan 000310 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
July - Sep 1950
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting (July - Sept 1950)
Leaf #:
000310
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

Only $2.98 helps put new ''seir in television advertising Sponsor of television show had to refilm his commercials to meet a new selling problem. New films picked up at the studio 4 p.m., delivered to TV station 800 miles away 8:47 p.m. same evening. Air Express cost for 11-lb. carton, $2.98. (In undramatic fashion Air Express keeps radio, television or any business rolling.) Remember that $2.98 bought a complete service in Air Express. Rates include door-to-door service and receipt for shipment — plus the speed of the ivorld's fastest shipping service. Every Scheduled Airline carries Air Express. Frequent service — air speeds up to 5 miles a minute! Direct by air to 1300 cities ; fastest air-rail to 18,000 off-airline offices. Use it regularlv! Air Express gives you all these advantages Nationwide pick-up and delivery at no extra cost in principal town, cities. One-carrier responsibility all the way ; valuation coverage up to $50 without extra charge. And shipments always keep moving. Most experience. More than 25 million shipments handled by Air Express. Direct by air to 1300 cities ; air-rail to 18,000 off-airline offices. These advantages make Air Express your best air shipping buy. Specify and use it regularly. For fastest shipping action, phone Air Express Division. Railway Express Agency. (Many low commodity rates in effect. Investigate.) m EXPRESS, A SERVICE OF RAILWAY EXPRESS AGENCY AND THE SCHEDULED AIRLINES OF THE U.S. FCC Actions (Continued from page 71) Decisions Cont. : corporation and to incorporate into record, by reference, amendment accepted herein, together with application for assignment of license of WKNX, which was granted by Commission on June 21 and record was closed. By Examiner H. B. Hutchison FCC General Counsel — Granted petition requesting extension of time until Sept. 7 in which to file proposed findings of fact and conclusions in proceeding re applications of Afro-American Bcstg. System Inc., Hopkins Park, 111. and WDZ Decatur, 111. Saratoga Bcstg. Co., Saratoga Springs, N. Y. — Denied petition requesting a "rehearing" in proceeding re application and that of Spa Bcstrs. Inc., Saratoga Springs, N. Y. By Examiner Leo Resnick Reub Williams and Sons Inc., Warsaw, Ind. — Granted leave to amend application so as to change frequency requested from 1050 kc 250 w D DA, to 1480 kc 500 w unl. DA-2; application removed from hearing docket. WRIB Providence, R. I.— Ordered that further hearing in this proceeding shall commence on July 13 in Washington, D. C. By Examiner Basil P. Cooper KGB San Diego, Calif .—Granted continuance of hearing in proceeding re application now scheduled for July 18; hearing continued to date to be announced by Commission after determining action to be taken on petition to reconsider and grant without hearing. July 17 Applicafions . . . ACCEPTED FOR FILING Special Authority Lansing Bcstg. Co., Lansing, Mich. — Request for authority to transmit programs to CKLW Windsor, Ont. Modification of CP WLBJ Bowling Green, Ky.— Mod. CP to change frequency, power etc. for extension of completion date. WPRA Mayaguez, P. R.— Mod. CP Increase power install DA etc. for extension of completion date. KCBS-FM San Francisco— Mod. CP new FM station for extension of completion date. License for CP License to cover CP new FM station: WAVU-FM Albertville, Ala; WEREFM Cleveland. WNAE-FM Warren Pa. — License for CP to make changes in FM station. klu\y \% Decisions BY THE SECRETARY KOCS, KEDO (FM) Ontario, Calif.— Granted voluntary assignment of license from partnership composed of three partners to new partnership com posed of four partners — Mrs. Jerome Aopleby Harnish. Carlton R. Appleby, Walter Axley and Ernest Atkinson, partnership, d/b as The Daily Report Co. KITO San Bernardino, Calif.— Gra,nted voluntary assignment of license to Carl E. Raymond, Carl D. Haymond, James A. Murphy, Paul F. Benton, Harold P. Thompson, John J. Dempsey, Gladys Dempsey and Herbert M. Bingham. WSUI Iowa City, la.— Granted authority to reduce operating hours from unl. to minimum of 6 hours daily from Aug. 10, to Sept. 20, inclusive, in order to observe fall vacation period. Leonard A. Versluis, Porter, Ind. — Granted license new experiment; relay KSB-59. Near Cedar Bluff, Mich. — Same 29. Near Stevensville, Mieh. — Same 30. Near Stevensville, Mich. — Gr ' mod. CP KQB-32 for extensioi completion date to 1-15-51. Near Cedar Bluff, Mich. — Same ] ■ 31 to 1-15-51. ■! Griflith-Buenning Bcstg. Co., A son, Kan. — Granted license for remote pickup KA-7025. WBAY Green Bay, Wis.— Grants cense install aux. trans. WACR Columbus, Miss. — Grantt i cense for new AM station and sp studio location; 1050 kc 250 w D. KLIZ Brainerd, Minn. — Granter cense install new trans. WCRI Scottsboro, Ala.— Grante' cense new AM station; 1050 kc 250 WKWF Key West, Fla.— Grante cense install new vertical ant. National Bcstg. Co. Inc., New YcGranted mod. license KA-4693 change frequencies to 26.11, 26.25, I'' 26.45, 26.15 mc; NBC condition. Center Bcstg. Co. Inc., Area Ce ■ Tex. — Granted CP and license for i remote pickup KA-7234. ' Peoria Bcstg. Co., Peoria, 111. — Gi ed CP to change frequencies KA . to 153.05 mc; power from 10 to 30 w equipment change. Jose Ramon Quinones, San Juan, — Granted CP for new remote pii' KA-7227. WGH Newport News, Va. — Gra CP to mount FM ant. on AM +tower (cond.). WTTS Bloomington, Ind.— Gra L mod. CP to change type trans, coi V WLAV-TV Grand Rapids, Mi( Granted mod. CP for extension of c pletion date to 1-15-51. WERC Erie, Pa.— Granted mod. for extension of completion dati 9-2-50, cond. WABB-AM-FM Mobile, Ala.— Gi ed mod. license to change studio 1. tions. The Hampden-Hampshire Corp., Holyoke, Mass. — Granted mod. lie KA-5499 to change frequencies to 2 26.33 mc. To be used with WHYNFM. Taylor Radio & Television C< Wichita, Kan.— Station KA-3751 tc deleted as of 7-1-50 as applicant not desire to file mod. to change quencies in accordance with new ri WFIU Bloomington, Ind.— Gra mod. CP for extension of comple date to 10-15-50. WHMA-FM Anniston, Ala.— Gra mod. CP for extension of comple date to 12-23-50. KOTV Tulsa, Okla.— Granted lie. for CP and indicate change trans. 1 tion for new commercial TV static Following stations are to be del as of 7-1-50 as applicants do not dt to file for mod. to change frequencic accordance with new rules: KA3090. The Tierney Co., Charleston, Va.; KA-3064 Pennsylvania Bcstg. Philadelphia. Pa.; KA-3074 Surety Insurance Co., Columbia, S. C; 3036 City of St. Petersburg, Fla., Petersburg. Fla.; KA-3068 The Pult Pub. Co., St. Louis, Mo.; KA ' Atlantic Coast Bcstg Co., Charles S. C; KA-3745. 3747, 3748, Fror Bcstg. Co.. Cheyenne, Wvo.: KA-? 5587, United Bcstg. Co., Cleveland, O KA-3853, The Fort Industry Co.. L: Ohio; KA-5554 Radio Station KFHWichita. Kan.; KA-4649 to 4652. 4655, KEA-705, American Bcstg. Inc.. New York; KA-4658 to 4661. K 715. KA-4656, American Bcstg. Co. ] Chicago; KA-3018, 3019, 3020. ' KOA-302, American Bcstg. Co. 1 Washington. D. C; KA-4639, 4640, 4638, American Bcstg. Co. Inc., Francisco, Calif.; KA-3012, 3010, 3013. American Bcstg. Co. Inc., Angeles. WABM Houlton, Me.— Granted cense new AM station; 1340 kc 25 unl. KTBS Shreveport, La. — Granted quest for voluntary relinquishmen (Continued on page 79) SERVICE DIRECTORY Custom-Built Equipment U. S. RECORDING CO. 1121 Vsrmenl Av*., Wash. 5, D. C. STarling 3626 COMMERCIAL RADIO Monitoring Company PRECISION FREQUENCY MEASUREMEN Engineer On Duty All Night Every Nic PHONE JACKSON 5302 P. O. Box 7037 Kansas City, N Page 72 July 24, 1950 BROADCASTING • Telecasti