Broadcasting (July - Sep 1950)

FOOD PRODUCTSl LANG-WORTH FEATURE PROGRAMS, Inc. 113 W. 57th ST.. NEW YORK 19. N. Y. ydttvrk t'olibrc Programs at Cfcal Slatm Ccst Caroline Ellis, talented 15-year veteran radio personality, directs the KMBC-KFRM "Happy Home" women's commentary program. Gifted with a ^ wonderful voice and a rich b a c k ground, Caroline Ellis is one of the best known woman broadcasters. Repeatedly, her program has the highest rating of any woman's program in the Kansas City Primary Trade area. Caroline is sponsored by the Celanese Corporation of America, and has just completed a successful campaign in behalf of a regional advertiser, with seasonal business. Contact us, or any Free & Peters "Colonel"on her two availabilities! Caroline Ellis of Kansas City KFRM for Rural Kansas Programs promotion premiums % PRIZE D. J. • • • WSCR Scranton, Pa., Disc Jockey Mike Woloson was offered to anyone identifying obscure record on Wake Up show by M. C. Alan Cummings. To surprise of all, George Lohmann phoned in identification and insisted on delivery. Mr. Woloson was sent to Lohmann home in cage marked "Don't feed" and "Danger." "Delivery men" were attired as hunters, complete with guns and helmets labeled "WCSR." PICTURE STORY • • • KTTV (TV) Los Angeles pictorially records station's year operation in letter-size 34-page folder. Passed in review are scenes of TV shows, shots of top station executives, cameras in action, public service, news, sports and special events coverage. Production and transmission phases of TV also pictured. DEMPSEY SHOW • • • WSSV Petersburg, Va., half-hour interview with Jack Dempsey, for m e r heavj^veight champion, sponsored by Ross Jewelers. Included ceremony honoring "Miss Virginia," Gloria Fenderson of that city. M.c. was Jack Laflin, sportscaster. BABY BIBS • • • WHIG-TV Dayton sending plastic bibs to all new mothers of Dayton. Bib has pocket in end, and is imprinted with three little pigs. Pocket carries copy: "Best Wishes from WHIO-TV, Channel 13." SPONSORS-CAST • • • WHIT New Bern, N. C. Five cosponsors of Coastal Plain League baseball game took over play-byplay announcing and read their own commercials recently. Each sponsor did at least one complete inning, with the five rotating. Recordings of their efforts were given them by station. Listener reaction was varied, station repoi'ts. WKY BROCHURE • • • WKY Oklahoma City sending to trade, brown, yellow and green brochures. Cover says: "Enough to put music in the heart of a time buyer!" Enclosed are letters from sponsors praising station's effectiveness. STATE QUIZ • • • PACIFIC Northwest Broadcasters 1 ,000-MUe Quiz gives answers to questions about Idaho, Montana, Oregon and Washington. Teams from each of eight cities served by stations compete for weekly prizes of $25 and $15 on show. Questions concern historical and current data about four Pacific Northwest states. Program carried bv KXL Portland, KXLY Spokane, 'kXLE Ellensburg, KXLF Butte, KXLL Missoula, KXLJ Helena, KXLK Great Falls, KJLQ Bozeman. ★ ★★★★★★★★★ 'LUCKY DIAL' WKTY La Crosse, Wis., Lucky Dial Money Pile. Beginning day La Crosse telephone subscribers got dial phones, announcers broadcast 50-word "Lucky Dial" spot announcements before, after, and during many of station's programs. Following each spot, new dial telephone number is read by announcer. If phone subscriber hears his number and calls WKTY within five minutes, he earns all money in "Lucky Dial Money Pile." Since dollar is added vnth each announcement, "pile" often reaches large proportions. Each dollar is furnished by sponsor of spot. BEAUTY PARADE • • • WWDC Washington's "Miss Washington" beauty contest began eliminations July 17 at station's studios. Field of 73 aspiring beauties to be narrowed down to 27 for semifinals and naming of "Miss Washington" on Aug. 14. Washington Junior Chamber of Commerce co-sponsors event. CAKE-BAKE • • • WSRS Cleveland's Jim Doney, disc jockey, "baked a cake" to help celebrate his 24th birthday. Cake plus ice cream and cold drinks were served to friends and fans in front of downtown theatre. Pieces of cake were sent to radio editors via models. One editor in New received piece by air express. ASPEN SHOWS # t WESTERN Slope Broadcastin; stations, KFXJ Grand Jum and KGLN Glenwood Springs, air regular programs from A Institute at Aspen, Col. Broan on Independence Day was Y. lighted by reading of Declare of Independence by Clifton F man to Institute. Other natior and locally prominent people part in Institute and progi aired by stations. FREE SERVICE # # WJZ-TV New York aided city's sefvation of "Television Week having 25 TV service men, on f call, first-serve basis, visit he throughout area to fix sets owners requested free service f station. Capital Television, i pendent TV service organizal co-operated with station. FLOOD COVERED # # WDNE Elkins, W. Va., du floods in area last month, sented listeners story of death destruction. News Editor Wilson took tape machine via p; and brought back on-scene re of four towns hit by flash flo MBS used part of tape in nat wide broadcast. On-scene in views with flood victims also ai TV EDUCATION • • WBAL-TV Baltimore, through David E. Weglein, station's pu service counsellor, and Lynn Pc public relations director Jo Hopkins U., telecast three ; grams to students attending s mer school at Johns Hopkins. P ect is extension of pioneering w by WBAL-TV in field of educat Shows concerned chemistry, vi education and government were part of regular programm CAMP SERIES • ( WBT Charlotte, N. C, Fri., 8:.' p.m., airing eight-week con series, Your Summer Festival Music, from Transylvania M Camp, Brevard, N. C. Orche; and choir of camp are heard addition to special guests and standing figures in music wo Show produced by Bob Riersoi 04 705 Shows with a Hollywood tteritage ★ Member N-A-B Page 74 • July 24, 1950 BROADCASTING • Telecast!