Broadcasting (July - Sep 1950)

to subscribers 1950 BROADCASTING MARKETBOOK featuring SPOT RATE FINDER . . the most valuable tool for radio-tv time buying in years." Out August 14, Part II of your regular BROADCASTING, the '50 MARKETBOOK will have oH the essential facts and spot rate figures for buying/selling AM, FM, TV time. Three-color, 25" x 35" radio-tv map included in this 212-page book. SELLS SEPARATELY FOR $1.00 SPECIAL OFFER TO NEW SUBSCRIBERS For a limited time a regular S7.00 BROADCASTING subscription includes: 52 weekly issues $1.00 MARKETBOOK $5.00 YEARBOOK, 1951 Broadcasting • Telecasting 870 NATIONAL PRESS BIDG. WASHINGTON 4, D. C. Enter my BROADCASTING subscription immediately so I'll receive 52 weekly issues, '50 MARKETBOOK, and '51 YEARBOOK next Januory. ^ S7 enclosed |^ please bill NAME COMPANY STREET CITY ZONE state" Page 16 • July 31, 1950 Likes 'Big Story' EDITOR, Broadcasting: . . . Your story in the July 3 issue of Broadcasting-Telecasting on Pall Mall's Big Story .... was excellently handled and the layout is really fine. Alan C. Gar raft Advertising Manager American Cigarette & Cigar Co. New York Johnny Gillin Lauded . . . All of us in broadcasting are shocked to learn of Johnny Gillin's passing. Here was one of America's great pioneer broadcasters whose inspirational leadership has contributed immeasurably to the advance of our system of free broadcasting. Mr. Gillin's sei-vice to this association for more than two decades as a member of the board of directors, as a committeeman, and as a citizen of the radio and television world always will be a goal to which the nation's broadcasters can aspire. We mourn the death of a good friend, a wise counselor and an outstanding servant of his own community. Justin Miller President, NAB [EDITOR'S NOTE: Judge MUler's sentiments originally were expressed in his telegram to Lyle DeMoss, program director. WOW Omaha, on the occasion of Mr. Gillin's death July 18]. EDITOR, Broadcasting: For several days broadcasters have been talking about the passing of one of its most prominent leaders — John J. Gillin Jr. Many of us have known "Johnny," some of us intimately — but all who've been fortunate to come within his circle of charm miss this gentleman with the rose — Radio's Ambassador of Goodwill. . . . . . . His leaving us left behind the memory of an intelligent statesman — liked and regarded by all as a kind, generous, and good gentleman. . . . Franklin O. Pease, Gen. Mgr. RRR-Radio-TV Employment Bureau Philadelphia open mike KXOK Forum EDITOR, Broadcasting: Participants on the weekly forum program Wake Up St. Louis, Mondays over KXOK St. Louis, each receive a copy of this cartoon by Robert Day. Bruce Barrington, KXOK ^ news director and moderator of the program said, "The only time when this program approached the likes of the cartoon was when the participants almost came to blows before the broadcast and the program was cancelled at the last minute." Ralph J. Gentles KXOK St. Louis Intelligent Fourth EDITOR, Broadcasting: I cannot think of a more intelligent way to celebrate this wonderful day [July 4] than to renew my subscription to Broadcasting and thus renew my informational contact with a swell gang of Americans whose business hinges upon FREEDOM OF THE AIRWAVES, and whose service enriches the lives of countless thousands and contributes to an alert national citizenship. . . . William P. Pence Chamber of Commerce Inc. Salisbury, N. C. Seeks Radio Set Count EDITOR, Broadcasting: We always read with interest news stories which give the number of TV sets in various areas. Before radio gets buried prematurely, wouldn't it be a good comparison to give the estimated number of radio sets in the same area? Cecil Woodlayid Pres. & Gen. Mgr. WCSS Amsterdam, N. Y. [EDITOR'S NOTE: The 1950 BROADCASTING MARKETBOOK wiU show AM receivers at near saturation point throughout the United States. The same situation was true when the 1949 MARKETBOOK was published.] Salute for 'Fusion' EDITOR, Broadcasting: Not a 21 gun salute but a 32 gun salute to j-ou for your editorial "Road Toward Fusion." I was not asked to repeat my term on the NAB engineering committee representing small stations when I kept punching at the fa that NAB missed its best bet ai real purpose for its existence whc it did not push for joint meetini of FCC, RMA and NAB to detemine the future of radio broadcas ing and guide it along an equitab and reasonable path. I have always contended NA engineering was the weakest link : its chain — yet it is the foundatic, of the industry. Engineering is the basis f< power, location (band) and alloci tion of radio and, by NAB, the mo neglected — yes, we have very fir maps, engineering standards, et But why and how did we have tl: famous FM shift (only to have th vacated frequencies taken by TV the split TV bands (now a thii band to be added) and on and o we go? Black and white vs. color I think it is about time the grou got some sense and injected som' of it in the industry. ! ■James V. Cosman Exec. V. P. and Gen. Mgr WPAT Paterson, N. J. Boston U. Institute STUDENTS of Boston U. enroUe in the 36th annual summer sessior which opened July 10 and continue through Aug. 19, have taken ove broadcasting operation of WBUE FM Boston, university-owned sta tion. School is holding a six-wee', broadcasting institute for non professional people, according t Dr. Daniel Marsh, Boston U. presi dent, and Dean Atlee Percy, sum mer term director. Courses ar conducted by Prof. Samuel B Gould. "When the program's over shall I still thank them for having consentec to appear tonight?" BROADCASTING • Telecastini